Overland Reachs 1,500 WW Channel Partners in 2011

Overland Storage, Inc. announced that in 2011 the number of registered partners participating in the company’s FastTrack Program grew from 290 unique partners to more than 1,500 worldwide.
 
In addition, the base of active FastTrack users grew 10x to over 4,000, driven by benefits including margin protection through deal registration, specialized on-demand training and customizable sales support tools offered to partners.

"As a storage solution reseller, it’s important that the products I deploy at customer sites are easy to set up and manage and will solve customers’ storage needs," said Dan Peichel at Peripheral Products, Inc. "It’s also important that I am equipped with tools that increase my ability to generate revenue so that I can grow my business and provide excellent service. As an Overland Storage FastTrack partner, I’m guaranteed protected margins that are among the best in the industry, which ensures that each sale is profitable for me. And since they’re Overland Storage products, I know they will always work and that my customers will be happy."

Overland’s FastTrack program gives channel partners access to Overland marketing programs, personalized offline and online resources, as well as an integrated deal registration program that provides margin protection for specific end-user opportunities.

Additional benefits include:

• Business development funds for lead generation and brand awareness
• Quarterly partner and end-user promotions
• Dedicated field sales, field engineering and inside sales resources

Survey of Overland Storage Channel Partners
Overland Storage also announced the results of a worldwide survey of its sales partners, VARs and solution providers that demonstrates the success of the company’s FastTrack Partner Program, as well as the protected margins and promotions to generate sales.

The results of the survey indicate:

• 95% of FastTrack partners say that Overland protected margins are comparable to or better than competitor offerings
• 91% of FastTrack partners report that Overland’s partner promotions and protected margins help them sell more
• 89% of FastTrack partners sell Overland Storage because the company distributes its products through the channel only, resulting in significant channel engagement opportunities

"We recognize that VARs are looking to technology vendors for great products from partners they can trust," said Jillian Mansolf, vice president of global sales and marketing at Overland Storage. "The growth of our partners in 2011 and the results of our recent channel survey demonstrate that we are delivering exactly what our partners need to maximize their sales opportunities and profits."