Primera Announced 50-Disc Publisher, Bravo 4051 ($2,495)

Primera Technology, Inc. announced its Bravo 4051 Disc Publisher (DP-4051 in Europe, Scandinavia and Middle East).

This new model delivers the same industry-leading performance as Primera’s Bravo 4100-Series which have a 100-disc capacity, but with a 50-disc capacity and a  price of just $2,495 (MSRP). The product was shown at the AES Convention October 21 – 23, 2011 at the Jacob K. Javits Convention Center in New York, NY.

Bravo 4051 is a fast 50-disc publisher. It prints full-color, 100% coverage discs in 6 seconds each. This compares to 20 to 120 seconds on competitive machines to print discs with comparable print quality.

"Many of our customers told us that a more affordable, smaller-capacity version of the Bravo 4100-Series Disc Publishers would be a very attractive product. The new 50-disc Bravo 4051 delivers the same industry-leading features and performance but at a significantly lower price," said Mark D. Strobel, Primera’s vice president of sales and marketing.

Features of the Bravo 4051 include:

• 6 seconds per disc print speed (default high-quality print mode)
• Individual CMYK ink cartridges – delivers lower ink cost per disc
• One Sony Optiarc CD/DVD drive
• 4800 dpi print quality
• 300% faster robotics than previous models
• Interior blue LED lighting with job status feedback
• Seventh-generation disc picking mechanism
• Compatible with Windows XP/Vista/7 and Mac OS X 10.6 (or higher), including OS X Lion (10.7)
• Optional Blu-ray Disc recordable drive with eSATA interface for 12x BD-R recording speeds

Bravo 4051 Disc Publishers are available from Primera’s resellers and distributors worldwide. MSRP is €1,795 or $2,495.