Amplidata and ReelData Join Forces

Amplidata and ReelData, Inc. announced that ReelData will integrate the AmpliStor Optimized Object Storage system into its MediaDB Production Database product line to provide massively scalable storage solutions for active media archives.

Through this integration, ReelData provides customers with a new tier of near-line storage media for active archives, with performance of disk and unbreakable reliability at a new cost of ownership that is close to that of tape. ReelData also has joined the Amplidata VAR program to leverage Amplidata’s training and support services.

An explosion of digital media assets is occurring in the entertainment industry, driven by new high-resolution video formats. The need to efficiently and reliably store petabytes and beyond is now required to address the growth of large data files in television and movie production.

AmpliStor is purpose-built for large-scale data, such as video, while providing the highest levels of reliability at low cost. The system provides an alternative to magnetic tape media, including performance access, continuous data integrity verification and assurance and automated migration capabilities.

AmpliStor leverages the low cost of today’s multi-terabyte disk drives and solves critical reliability limitations in today’s storage technology on these drives. AmpliStor does not require the overhead or cost of storing files multiple times in order to achieve reliability. With this capability, AmpliStor provides power-efficiency capability with a system requiring less than seven watts per terabyte of storage. This provides customers the ability to make reductions in the cost of power and cooling of large-scale media assets over competing disk-based solutions and provides a way to store data on spinning media at a very low operational cost.

"For large-scale media files that are maintained and accessed for periods of years, users need a storage solution that is both reliable and cost-effective, " said Wim De Wispelaere, CEO of Amplidata. "By solving the key reliability and scalability problems on high-density, low-cost disk drives, AmpliStor enables a new tier of near-line storage that is optimal for these active media archives."

"The rapidly accelerating digital data storage growth in television production has made current storage solutions unwieldy and costly, even as they have difficulty in scaling to meet our capacity requirements, " said Jeff Spalla, co-founder, ReelData, Inc. "The combination of ReelData’s MediaDB Production Database products and AmpliStor will provide our customers with powerful advantages for managing large-scale video data with dramatically simplified management at an affordable cost."

AmpliStor also makes large-scale storage management easy for end-users through plug- and-play storage node scalability, self-monitoring and healing technology on every storage node, through its BitDynamics software. To protect critical media assets, the agent executes out-of-band to perform continuous data integrity verification checks on the stored data, to ensure that long-term archives are protected from any form of loss or corruption.