Reed Exhibitions Stops 360° IT

Reed Exhibitions Limited announces the closure of 360°IT, The IT Infrastructure event, in 2011.

Formerly Storage Expo UK, it was the biggest storage show in UK but also in Europe until 2009 with around 100 exhibitors in 2008 but going down the following year. That’s why Reed decided to replace it by 360° IT in 2010, enlarging the event to cloud, virtualization, information management and infrastructure. But the show that took place at Earls Court 1 on 22nd and 23rd September 2010, was not successful.

Reed also stopped Storage Expo France in 2009. One of the biggest event in the country and in Europe was Forum Stockage that starts in 1996 and reached a record of 70 exhibitors and 3,822 visitors in 2002 but collapsed after becoming Forum 3S in 2005.

The last show including storage organized by Reed is Infosecurity.be & Storage Expo Belgium next March 23-24 in Brussels. According to Reed, it recorded 3,257 visitors (!) in 2010.

Now the only big European storage event continuing is SNW in Frankfurt, Germany. There is now no one in UK as well as in France, up to now.
Note that storage is included, as well as IP networks, virtualization, cloud, wireless, at IP Expo on October 19-20 2011 in London, supposed to have 230 exhibitors with some storage sponsors including 3par, Brocade, Compellent, EMC and HDS.