Sony Broadens SD Memory Cards Line

Sony Europe has expanded its family of memory cards to meet for digital imaging users.

There’s now a choice of three SDHC card ranges by Sony. The partner for Cyber-shot, Handycam, α NEX or DSLR camera, they’re also a match for SD/SDHC-compatible cameras, camcorders and devices from all manufacturers. The Essential Series and value-added Experience Series are joined by the Expert Series for photo users who demand capacity and transfer speeds.

The new family of SD memory cards by Sony reflects increasing resolution and performance of today’s digital cameras and Full HD camcorders. Innovations like high-speed burst shooting, 3D and Sweep Panorama by Sony are driving demand for higher media capacities and faster transfer rates. Reflecting this trend, Sony now offers a choice of SD cards to suit every need – from casual photography to the most data-intensive imaging applications.

All new SD cards by Sony are presented with new eco packaging. There’s also a handy memo space on each card for handwritten titles and other notes.

High performance Expert Series: Up to 22MB/s (Class 10) SDHC card, available in 8GB, 16GB & 32GB capacities
The new EXPERT Series of high-speed SD cards is for memory-hungry applications, from Full HD video to continuous burst shooting and 3D imaging. Supporting data transfer speeds up to 22MB/s, the SF-32NX/16NX/8NX is a solution for storing and sharing high-resolution video and still images captured with your DSLR camera, compact system camera or Full HD camcorder.

Value-added Experience Series: up to 15MB/s (Class 4) SDHC card, available in 2GB, 4GB, 8GB, 16GB & 32GB capacities
Available in capacities from 2GB up to 32GB, the versatile EXPERIENCE Series of SD cards copes with a range of imaging applications. Supporting data transfer speeds up to 15MB/s, it’s a choice for shooting stills and Full HD video with DSLR camera or camcorder.

Entry-level Essential Series: (Class 4) SDHC card, available in 2GB, 4GB & 8GB capacities
Offering excellent value, the general purpose ESSENTIAL Series of SD memory cards is an essential add-on for boosting the storage capacity of your entry-level digital camera or camcorder. It’s also a convenient choice for storing and transferring digital music and gaming data.

Reflecting the needs of today’s digital imaging customers, Sony now offers a photo solution that teams quality storage media with software and utilities. Offered free to Experience and Expert Series card owners, two applications enhance storage, sharing and enjoyment of your digital images and video clips.

File Rescue HD software
now with AVCHD video file support
From accidentally-deleted folders to disconnected transfer cables, camera users know the frustration of lost, damaged or erased image files.

Now help is at hand if you think you’ve said goodbye to precious photos and video clips from your digital camera or camcorder – whether it’s from Sony or another manufacturer. Available as a free download for customers of EXPERT and EXPERIENCE series SD cards, new File Rescue Version HD can recover as many as 90% (source: Sony EMCS customer support report of current version) of mistakenly deleted image files. This file recovery software can now retrieve AVCHD movies recorded with any brand of camera/camcorder alongside JPEG, MPEG-1 and MP4 files.

x-Pict Story software for Memory Card
Also available as a free software download for Experience and Expert Series card owners, new x-Pict Story software by Sony brings collection of digital images to life.

This package combines photos and music with visual effects and transitions to create professional-looking presentations, with no special skills needed.

Integration with Picture Motion Browser software by Sony makes it easy to upload slideshows to sharing sites like YouTube or Facebook with a few clicks.

In addition to the current Experience Series, the new range of Expert and Experience Series SDHC removable memory cards by Sony are available from January 2011.
 
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