Bob Garthwaite VP and GM for Americas Consumer Business, Imation

Imation Corp. announced the promotion of Robert (Bob) L. Garthwaite to the position of vice president and general manager of the company’s consumer business for the Americas. In this role, Garthwaite will lead Imation’s U.S., Canada, and Latin America business in consumer channels for the company’s Imation, Memorex, TDK Life on Record, and XtremeMac brands.

"As Imation continues to expand its data storage, consumer electronics, and accessories presence in retail and etail channels across North America and Latin America to complement our strong commercial channels, we are pleased to appoint Bob Garthwaite to lead our consumer business in this region," said Mark Lucas, Imation president and chief executive officer. "Bob is a proven general manager with a deep understanding of our consumer markets and channel relationships, and a passion for success. We look forward to his leadership of our consumer business as we continue to bring our channel partners and end users the differentiated products that help them store, protect and connect with their digital world."

Garthwaite has more than 25 years experience in product development, sales, marketing, strategic planning, and international leadership roles in the consumer electronics industry. Most recently, Garthwaite was general manager of Imation’s Electronic Products and XtremeMac businesses. Prior to Imation, Garthwaite was president and CEO of Altec Lansing Technologies, a division of Plantronics. He also held previous sales and marketing leadership positions at Brother International and Franklin Electronic Publishers.

Garthwaite holds a Bachelor of Arts degree in English from Princeton University.