All Products of Mitsubishi Under Verbatim Brand

Mitsubishi Kagaku Media Co., Ltd. will be unifying all products under one brand, Verbatim, by switching the recordable optical disc from Mitsubishi to the Verbatim brand as of September 1st of this year.

Verbatim is a global brand of Mitsubishi Kagaku Media sold in over 80 countries worldwide, with the largest market share (1) of the recordable optical disc sold worldwide by brand for five consecutive years. Mitsubishi Kagaku Media released the products under the Verbatim brand, such as USB memory, SD card, portable hard disc drive, etc. in 2008, then switched the optical data disc from Mitsubishi to the Verbatim brand last September. This September, new products for the recordable BD, recordable DVD, and recordable CD, will be released under Verbatim, and all products hereafter will be unified under the Verbatim brand.

For the Verbatim new product lineup totaling 30 items, package design has been prioritized so that it is easier for the customer to make a selection. Easily comprehensible terminology (2) is used for each standard, GB (gigabyte), capacity description, etc., with an elaborate design symbolizing such terminology. Additionally, the contact information for customer service on the back side of all new packages have been enlarged and made easier to view.

(1) 2005-2009; the largest market share of the recordable CD/DVD/BD sold worldwide by brand for five consecutive years (according to the SCCG/JRIA data)
(2) As a result of the survey conducted when designing the package, it was discovered that about 30 percent [of the people] (who do not have / have never used a DVD recorder) purchased a BD recorder to replace the VHS video recorder.

Easily comprehensible terminology or symbol has been used for the new packaging so that it is easier for the customer who is not familiar with each standard, such as R or RW, to make a selection for replacement, as easy as selecting a video tape.

Through the supply of products that consist mainly of recording media, Verbatim changes relationships among People and People, People and Things, People and Ideas, ensuring reliable, pleasant and rich ones.

What is Verbatim
Mitsubishi Kagaku Media Co., Ltd.(MKM) is the global brand marketing its products in more than 80 countries around the world. Verbatim was born in 1969 in the State of California in the United States. Mitsubishi Chemical Corporation (known as Mitsubishi Kasei Corporation at that time), the parent company of MKM, purchased Verbatim in 1990. In Latin verbatim means word for word, and has been used since the company’s founding in 1969 to illustrate the principle of accurate, error free recording of data.

Easy-to-select package design – by replacing the terminology, selection has been made easier in the same way as if selecting a video tape ‒:

• We have reexamined the former graphic size / balance for capacity description and recording time display.
• We have added symbols to easily recognize the difference between recordable but not rewritable format and rewritable format.
• We have added "long hours" to one side of the two layers (DL) product for easier comprehension.
• We have specified two senses of ease.

The manufacturer’s recommended retail prices are all left as open prices.

                           Blu-ray Disc (BD) or Video
       
Labeling for all discs is compatible with inkjet printers
                   (print range is wide, 22 mm -118 mm)