Bill Cordero VP WW Channels and Strategic Sales for StorSimple

StorSimple announced details of its channel partner program designed to assist channel partners in providing an easy on-ramp-to-cloud storage solution for applications such as Microsoft SharePoint, Exchange, Windows User Files, and Virtual Machines.

StorSimple also announced the appointment of Bill Cordero as vice president of worldwide channels and strategic sales.

 Cordero joins StorSimple from Data Domain where he served as senior director of worldwide channel sales. He has also held senior sales and channel management positions at Storwize, McDATA, VA Software and NetScreen. Bill holds a bachelor’s degree in Psychology from Northern Arizona University (NAU).

“StorSimple is ready now to share resources and expertise with its partners in order to expand their presence in the respective markets and support their customers,” commented Cordero. “We have recently launched our solution and announced integration with Amazon, EMC, Iron Mountain, Microsoft, and others. We believe that indirect channels are the best means to reach our prospective customers, enabling them to seamlessly and securely use various cloud storage services with their existing data-center applications, provided through partners they know and trust.”

“We are pleased to have a top-caliber, storage channel veteran join our company,” said Ursheet Parikh, co-founder and CEO of StorSimple. “I believe Bill has the determination and experience necessary to help accelerate the company’s growth while cultivating existing partner and customer relationships. We are committed to our channel program, and I know this new appointment will bring focus and additional channel expertise to our ongoing efforts.”

Benefits of becoming a StorSimple channel partner include:

• Multi-tiered reseller levels with generous partner margins
• Qualified sales lead generation and lead distribution to partners
• Joint marketing and selling with the StorSimple team
• Sales training and access to dedicated StorSimple sales representatives
• Opportunity protection through deal registration
• Referral fees for non-reseller partners
• 24X7 access to the StorSimple partner website with useful tools, information, as well as case entry and management
• Ongoing web-based and onsite training
• Periodic product and technology roadmap updates