Minority Equity Investment by EMC in FatWire

EMC Corporation and FatWire Software, provider of Web Experience Management (WEM) solutions, will jointly offer solutions for Web experience and brand management to help customers create engaging online experiences and ensure brand consistency. This announcement strengthens EMC’s portfolio of marketing solutions and supports the two companies’ shared vision of enabling chief marketing officers to better enhance marketing efficiencies and deliver greater brand impact.

The strategic partnership between EMC and FatWire includes reciprocal reseller agreements, joint innovation, sales, marketing and services activities as well as a minority equity investment by EMC in FatWire. Under the reseller agreements, EMC will resell FatWire’s comprehensive WEM product set as its WEM solution and FatWire will resell EMC’s digital asset management software including EMC Documentum Media WorkSpace and EMC Documentum Content Transformation Services as its digital asset management offering. The two companies have also committed to joint product development to extend the existing Documentum-FatWire integrations and innovate in solutions for marketing organizations.

"The EMC-FatWire alliance combines the strengths of a leading content management vendor and an innovator in the area of Web experience management," said Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC. "IDC believes that this new partnership will deliver great value to customers of both EMC and FatWire by giving them the tools they need to succeed with their online marketing efforts. With this move, EMC is clearly signaling its intent to compete strongly in the WEM arena."

For the past several years, the Web has evolved into a primary global channel for marketing, communications and business transactions providing the potential for organizations to cost-effectively engage customers, differentiate their brands and drive revenue. To succeed online today, enterprises require a Web experience management solution which allows them to build and deliver a targeted, rich, interactive and persuasive Web presence. This enables companies to meet their goals for sales, customer loyalty and optimized marketing performance and efficiency.

"Our Web site and online marketing are critical because they drive our company’s key objectives for customer satisfaction and ease of doing business," said Chris Campbell, document architect at First Command Financial Services. "We are excited about the new Documentum Web Experience Management Solution by FatWire. This gives us new possibilities within our current Documentum implementation to further simplify online marketing, incorporate analytics and enhance the Web experience of our customers."

"The Web experience management market is compelling to EMC and our strategic partnership with FatWire is a testament to our focus and ongoing commitment in this space," said Paul O’Brien, Vice President and General Manager of Information Access Product Group, Content Management and Archiving Division at EMC. "The addition of FatWire’s market-leading Web experience management technology and domain expertise provides tremendous value to our customers allowing us to extend our reach in this rapidly expanding market. Â This alliance allows us to offer the broadest portfolio of innovative marketing solutions today and in the future."

"We are thrilled that EMC has selected FatWire as its Web experience management solution," said Yogesh Gupta, President and CEO of FatWire Software. "This partnership enables FatWire to offer the leading digital asset management solution in the market and provide our customers a best-in-class expanded suite that meets their marketing, branding and communications goals. Together with EMC, we will continue to aggressively innovate and create breakthrough solutions for interactive marketing that will deliver on our symbiotic roadmaps."

To learn more about the EMC Documentum Web Experience Management Solution by FatWire (you need to register)