Sean Ford Chief Marketing Officer for Syncsort

Syncsort Incorporated, in high-performance data processing, data integration and data protection and recovery software with over 12,000 deployments worldwide, announced that W. Sean Ford has joined the company as Chief Marketing Officer.

 With more than 15 years of experience in global business marketing and strategy, Ford will lead Syncsort’s global marketing efforts.

“I am very excited about joining Syncsort and the talented management team they have assembled – a team committed to delivering value to their customers through best-in-class technology products and services,” said Ford. “Syncsort transforms the economics of data management, data processing and data protection for their customers through faster processing, more efficient resource utilization and simpler to use and implement applications. Part of my role will be to deliver that message to the marketplace while helping to build a marketing organization to support Syncsort’s growth objectives.”

Ford’s appointment is consistent with Syncsort’s recent initiatives to increase market share by adding proven leaders, improving distribution channels, nurturing partnerships and implementing a strong worldwide go-to-market strategy. Ford joins Syncsort from Oracle where he served as Vice President of Global Business Unit Marketing. Before Oracle, he co-founded Upromise, a company dedicated to helping America’s families save money for college and spent over seven years with Monitor Group, an international strategy consulting firm headquartered in Cambridge, MA. Ford holds an MBA from Harvard Business School and a BA from Williams College.

“We look forward to benefiting from Sean’s extensive expertise in the software market,” said Syncsort CEO Flavio Santoni. “Sean’s proven marketing and entrepreneurial experience are an ideal combination to help us accelerate our execution, amplify our message to the market and maximize the full potential of the value we have to offer.”