Emulex Edge Partner Program

Emulex Corporation announced its new Emulex Edge Partner Program, which is designed to increase Value Added Resellers’ revenue, profit and productivity, using a streamlined and unified approach across products segments, a single channel program framework, and a consistent eligibility and rewards structure. With the recent introduction of Emulex’s OneConnect Universal Converged Network Adapters (UCNAs) and OneCommand Manager, Emulex is providing a new channel program that meets the needs of VARs entering the rapidly growing converged networking market.

“The new Emulex Edge Partner Program mirrors Emulex’s approach to network convergence, by providing a single, unified channel program that delivers the resources, tools and support that will help server, storage or networking VARs succeed in the converged networking market,” said Steve Daheb, chief marketing officer and senior vice president of business development, Emulex. “As the network converges, so does the channel, and Emulex is leading the network convergence transition with its unique pay-as you-go business model. The Emulex Edge Partner Program will help Emulex’s VARs get the most out of Emulex’s cutting edge connectivity products.”

The Emulex Edge Partner Program is specifically designed to provide VARs with the tools, support and information required to promote and sell all network and storage connectivity solutions.

The program will provides a converged approach
to selling Emulex’s product offerings
that will help partners:

• Increase margins and protect time investments with deal registration
• Increase profitability with comprehensive growth rebate programs
• Shorten sales cycles with access to demo and proof of concept equipment
• Educate sales and technical reps easily and affordably, so they are up to speed on cutting-edge Emulex products and solutions
• Grow server attached revenue with Emulex connectivity products
• Reward sales and system engineers with rich Emulex Rewards on Host Bus Adapters (HBAs) and Universal Converged Network Adapters (UCNAs) sales
• Spend more time selling with the easy-to-use program administration tools
• Maximize return on investment with highly effective lead generation

“Easy access to demo and proof of concept units are imperative to our account managers’ ability to get ahead in new markets, such as network convergence,” said John Laferriere, vice president, Infrastructure Services Group, Corporate Technologies. “The Emulex Edge Partner Program provides the equipment and training necessary for us to get this new technology in the hands of IT managers that are making decisions regarding the layout of their data centers for years to come.”

“Emulex’s menu of new sales and growth incentives allows us to customize the structure of the program in a way that mirrors our own business model,” said Peter Spreadbury, Director of Enterprise Partners, SCC. “The fact that all product types and all OEM types are included in the program is consistent with our business model. It allows us to reach our goals, and the growth incentives offered work for me, no matter what our product focus with other partners might be.”

“Avnet is focused on delivering leading edge solutions to its partners, and network convergence is providing us with added growth opportunities,” said Mark Walker, director EMEA, Data Management Product Business Group, Avnet. “Emulex’s solutions now address connectivity needs across the data center and by folding its expanded portfolio of products into a unified partner program our customers benefit from having a trusted, single source for all of their data center connectivity requirements.”

“We see network convergence as a burgeoning new market opportunity for our VAR partners and we’re happy to see Emulex leading the way in providing its partners with the resources and incentives that will drive network convergence forward," said Art Prutsalis, vice president of sales, Info X Distribution. “Emulex’s expertise in the Fibre Channel connectivity market gives them the expertise necessary to deal with the rigorous demands of storage connectivity, and its new OneConnect UCNA offering delivers the integral components necessary to support the converged data center.”