Exar Corporation Invests in China

Exar Corporation continues its long-term strategy of supporting the dynamic China market with the addition of two leading distributors.

With offices throughout China, Joyou Data Technology, Ltd., and Suntektech Co., Ltd. join other regional Exar representatives/distributors to partner with customers on their data security and data deduplication platform requirements utilizing Hifn Technology solutions. At the prestigious Nobel Club in Beijing, China on October 30, 2009, Exar Vice President of Marketing Paul Pickering hosted a signing ceremony with Exar’s newest members of its growing China representative/distributor network.

Immediately before the signing ceremony, Exar representatives gave an overview to China media on the Company’s China strategy, the Hifn Technology data security product portfolio, and highlight specifically the Express Data Security (DS) DS4100 multi-gigabit server adapter card, and the Bitwackr data compression, deduplication solution. Exar is already engaged with leading China customers on these and other solutions

"China is a critical part of Exar’s global strategy and continues to be a large portion of Exar’s business," said Paul Pickering, vice president of Marketing. "Adding these highly experienced distributors is only the latest example of our effort to recruit key representatives to build a successful long-term China market for Exar."

In addition to regional representatives/distributors, Exar has sales and engineering staff deployed throughout the area with offices in Shanghai, Shenzhen, Beijing, and in the Hangzhou design center to address customer needs.

"We are excited to be joining the Exar team," said Huang JiaoXia, GM at Joyou Data Technology Ltd. "Joyou is one of the leading distributors of storage solutions and we are looking forward to introducing Exar products to our region."

"Having the opportunity to work with Exar and its broad portfolio of leading storage products is a great complement to our business," said Xu Yuling , VP of Suntek Technology. "The addition of Exar strengthens our ability to offer a total solution to our customers."