Vaughan Woods Regional Director of AsiaPac Sales at 3par

3PAR, Inc. announced the appointment of Vaughan Woods as Regional Director of Asia Pacific Sales.

In this role, Woods oversees 3PAR’s Asia Pacific Sales organization and is responsible for overall sales execution and customer satisfaction in the APAC region. Woods joined 3PAR to lead the company’s efforts to grow its revenues, customer base, and sales organization in APAC. He reports to 3PAR’s Regional Vice President of International Sales, Tim Pitcher.

As reflected by Woods’ appointment, 3PAR views success in APAC as critical to the company’s business agenda. Many of 3PAR’s global customers such as Credit Suisse, Savvis, and Research International are expanding their presence in these markets and consolidating their businesses in countries throughout the region. 3PAR’s APAC headquarters are located in Singapore and the company is represented in other locations throughout APAC via a network of 3PAR channel partners. The company has stated plans to invest further in APAC sales as its business grows.

"Living and working in Asia for the past nine years, Vaughan has the experience, network, and local knowledge to be successful in all the countries that 3PAR is targeting for expansion," said Pitcher. "Vaughan’s broad experience and diverse background have given him leadership skills that have consistently engendered loyalty, motivation, passion, and commitment from the people who have worked for him. We are extremely excited to welcome him to the 3PAR team and view this appointment as extremely strategic to our APAC plans."

Vaughan has a background in mission-critical infrastructure and application software across Asia Pacific. Woods joined 3PAR from Misys, where he served as Regional Sales Director. In this role, he developed relationships with key decision makers in the Asia banking market, established a pipeline in emerging Indo-Chinese markets, and drove higher customer satisfaction in key territories. Prior to Misys, Woods worked at Collabnet as Regional Vice President for Asia Pacific, where he established teams and key reference accounts in Japan, India, China, and Korea. Woods also served at IBM as Director of Rational Software for Asia Pacific.

"Joining 3PAR at this time to expand the company’s business in Asia is a wonderful opportunity," said Woods. "The ROI delivered by 3PAR utility storage offers significant value over other products in the marketplace, and customers in Asia are seeking this sort of strategic advantage to lower overall costs, increase responsiveness, and gain competitive advantage."