Clickfree Transformer ($50)

Storage Appliance Corporation, developers of Clickfree Automatic Backup products, announced the Clickfree Transformer for iPhone and iPod and the Special Edition model, the Transformer SE.

The new Transformers allow consumers to backup their computer’s irreplaceable digital content onto the excess storage space on their iPhone or iPod. They can also be used to transfer music from any iPod or iPhone to a Windows or Mac-based computer.

"From students to seniors, almost everyone owns an iPhone or an iPod these days, so why not make more use of the unused memory on these devices?", says Storage Appliance Corporation CEO, Bryan McLeod. "My 80GB iPod has 40GB of music and photos – it still has over 40GB of unused storage. Now I can maximize the extra storage by backing up my work and home computers. These Transformers are an inexpensive way to effortlessly backup your computers using devices you already own."

Customers can now easily backup their computer onto the extra storage space of any iPhone or iPod using the Clickfree Transformer. Simply connect your iPhone or iPod to the Clickfree Transformer, then connect it to your computer and backup will automatically begin. There is no software to install or setup and no manual to read. Only the excess capacity of your iPhone oriPod will be used, and existing content on your iPod or iPhone will never be overwritten.

The new Transformers will also allow customers to retrieve music collections back off their iPhone or iPod. Instead of ‘orphaning’ the content, the new Transformer allow you to retrieve your content quickly and easily.

The Transformer for iPhone/iPod is available now. The Transformer SE, available next month, comes in a sleek piano black finish and has all the same functionality, but will also work with any manufacturer’s external USB hard drive to deliver a fully automatic, no-click backup. Like all Clickfree products, there are no instructions to read, no copying and pasting of files and no software to install or setup.

Clickfree’s entire lineup of products, from the Clickfree Transformer for iPhone/iPod to Clickfree portable backup drives and DVDs, are designed for the 90 percent of computer users who, research shows, don’t back up their computers.

The Clickfree Transformer for iPhone/iPod has a retail price of $49.99 and the Transformer SE retails for $89.99.

Clickfree products can also be found at leading outlets such as Dixons, BrandsMart, HHgregg, OfficeMax, Staples Canada, Henry’s as well as on Amazon.com.