Nick Lim Sales Manager for Middle East and AsiaPac at Front Porch Digital

Front Porch Digital has recruited leading new media specialist Nick Lim as regional sales manager. Lim is responsible for the Middle East region, and for public sector archives in the Asia Pacific region. As a member of the company’s international sales team, he will report to Rino Petricola, senior vice president, Front Porch Digital.

"The addition of an industry veteran like Nick to our sales team shows our dedication and commitment to best serving our customers and partners in the Middle East region," said Petricola. "Nick is an experienced technology professional with a proven track record in international business. His cultural and technical knowledge, together with his expertise in digital media, uniquely enables him to advise and serve our customers."

Lim joins Front Porch Digital after 30 years in the IT, multichannel TV, digital cinema, broadband media, and broadcast industries, in the United States and abroad. His most recent positions were as V.P., International, for SAMMA Systems, and principal consultant, Chosun Group Limited, a new media ventures consultancy. He has lived in North America, Europe, Africa, Asia, and the Middle East, and is based in the United Arab Emirates, where Front Porch Digital has a regional office.

"We have witnessed a growing commitment around the world to preserving and presenting visual and aural heritage, leveraging new media delivery vehicles for the greatest possible public access. The Middle East and Asia-Pacific regions are rightfully proud of their culture and history, and are in the vanguard of this digital archiving movement," said Lim. "I am delighted to be a part of the Front Porch Digital team, with its reputation for innovative solutions, unparalleled customer service, well accepted technologies, and widely distributed systems."