NAB Show 2025: Axle AI and Archiware Launches AI-Powered Media Search and Archiving

Axle AI, Inc. and Archiware GmbH will showcase a new optimized solution for the latest Apple M4 Mac Mini and Mac Studio.

This integration combines AI-powered media search, intelligent metadata tagging, and seamless archiving – all running efficiently on Apple’s hardware.

The solution will be showcased at April’s NAB conference, where media professionals can experience firsthand how Axle AI (Booth SL4830) and Archiware (Booth SL3705) are transforming workflows with AI automation, efficient storage management, and streamlined archiving.

With Axle AI + Archiware on Apple Silicon, creative teams can:

● Simplify media asset management: Instantly search, browse, and tag vast media libraries with AI-powered metadata extraction.
● Archive and restore assets: Archive and restore files on LTO, disk or cloud directly from the Axle AI interface. Archived files can later move automatically between disk, LTO tape, and cloud storage using Archiware P5 Data Mover.
● Optimize performance: Leverage Apple’s next-gen M4 silicon for faster processing, AI inferencing, and enhanced efficiency in media management and archiving.
● Enhance search and automation: Use Axle AI’s ML models for speech transcription, face and object recognition, and scene understanding to simplify media discovery.
● Future-proof archiving: Ensure long-term preservation and reduce online storage costs with Archiware P5’s secure and scalable storage solutions.

Power of AI Meets Reliability of Archiving
“As AI-driven media workflows continue to evolve, the ability to efficiently search and archive vast media libraries is more critical than ever. Our collaboration with Archiware delivers exactly that – a seamless, high-performance solution that empowers creative teams to organize, find, and preserve their media with ease. By integrating Axle AI’s technologies on the latest Apple hardware, we’re making AI-powered media management and future-proof archiving more accessible and efficient than ever before,” said Sam Bogoch, CEO, Axle AI.

“Combining powerful and flexible asset management with our P5 Archive creates a complete solution that becomes the file memory of the company. Referencing, reuse and monetization of existing assets becomes quick and easy,” said Marc Batschkus, director, marketing and business development, Archiware.