World Backup Day: Toshiba Reminds Importance of Data Resilience

Toshiba Electronics Europe GmbH emphasizes the importance of this year’s World Backup Day serving as a reminder of the critical importance of regular backups to ensure data resilience.

Data is increasingly recognised as one of our most valuable assets, the significance of backup cannot be overstated – yet consumer awareness levels remain relatively low. A recent independent report by Acronis reveals that of the 2,500 consumers surveyed, about a third of the respondents said that they do not backup their data regularly. More concerning is that 4%, which equates to 100 people, do not even know what ‘backup’ means. 

“Consumers need to take control of their digital lives,” says Eun-Kyung Hong, senior specialist product marketing management, storage products division, Toshiba. “Our smartphones store photos, videos, contacts, passwords, and more. Most people use some form of cloud storage for backup, but relying on it as a sole solution is not recommended. It is best practice to perform regular backups using different methods.  This could be a combination of cloud services or a mix of cloud and external storage, such as a USB-connected portable HDD like a Toshiba Canvio Flex.” 

Toshiba’s Canvio Flex external HDD allows users to backup their data directly from their smartphone – without needing a laptop or PC. It also works interchangeably with most major device platforms and operating systems. Preformatted for Macs, Windows PCs, smartphones, and tablets, this HDD allows access to data and sharing between devices.

Resources:
Check out Canvio Flex compatibility list
Information about Toshiba Canvio Flex