Object First Achieves 389% Y/Y Increase in Worldwide Bookings

Object First, Inc., the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam, announced strong growth in bookings, customers, and partners for 2024.

The company achieved an impressive 389% Y/Y increase in worldwide bookings compared to 2023, reflecting the growing demand for immutable backup storage built on Zero Trust principles to protect data vs. ransomware and other threats. Q4 2024 bookings worldwide grew 294% Y/Y compared to Q4 2023, including over triple-digit growth in six-figure and above deals.

“Our success in 2024 is a testament to the trust our customers and partners place in us, and the value Object First delivers,” said David Bennett, CEO, Object First. “Organizations worldwide are increasingly prioritizing secure, easy-to-use and powerful data protection solutions, and our Ootbi appliances continue to set the standard for true immutability and simplicity. With the momentum we’ve built this year, we’re well positioned for even greater achievements in 2025.“

Customer and Partner Growth
Object First saw its global customer base increase by 374% Y/Y in 2024 compared to 2023, and its global partner ecosystem expanded with a 262% increase in transacting partners during the same period.

Highlights from the quarter included T-note becoming Object First’s first Platinum Partner in LATAM and significant partner expansion in EMEA, where the number of transacting partners nearly quadrupled. New partnerships included Axians and DMS in the UK, Insight in France, ContecNow and Seidor Soluciones Globales in Spain, and German partner Erik Sterck. In the USA, Object First strengthened its presence in Southern California through its collaboration with GST, serving state, local, and healthcare organizations.

Object First customer John Lawrence, network administrator, WCTEL in South Carolina, USA, shared his experience with Ootbi: “We successfully set up our appliance and managed to get it in place before Hurricane Helene hit. It was refreshing to have a product that was so quick and easy to get into production, and it has already proven to be very useful.“

“In our research to find a Veeam-compatible hardware appliance, we identified that Ootbi by Object First was exactly what we needed. Ootbi’s focus on immutability and advanced security makes it the ideal choice to strengthen our backup and data protection strategy,” said Jordi Pera, cloud and Infrastructure sales manager, ContecNow, Object First partner in Barcelona, Spain.

2024 Milestones
Object First celebrated several milestones in 2024, including opening its Barcelona office, hiring 104 new employees across 12 countries, and the successful completion of 5 product releases, including the Virtual Storage Appliance for demos and testing leveraged in the Hands-on Labs conducted in collaboration with Veeam. Object First further strengthened its commitment to security by completing 2 rounds of independent testing with the NCC Group and signing the Secure by Design pledge created by CISA.

Object First’s achievements were recognized by the industry through numerous awards in 2024, including CRN Storage 100 list, CRN Women of the Channel, CRN Channel Chief, CRN Partner Program, CRN Stellar Startups, and Storage Awards: One to Watch.