Synology America Welcomes James Chen as CEO

Synology America Corp. announced James Chen as its new CEO.

Chen laid out his strategy for the American market and its goals to drive growth in the enterprise sector by focusing on 3 pillars: products, sales channels, and services. Chen, who joined the company at its inception in 2000, brings with him a deep understanding of the evolving data solutions market and a strategy for aggressive expansion in the enterprise market.

Reflecting on Synology’s evolution, Chen noted how the company has adapted alongside its customers: “Over the past 20 years, Synology has grown from serving personal and home users to supporting SOHO and SMB environments, and now we’re furthering our progress in the enterprise market with advanced solutions like high-performance flash arrays and high-density archiving systems. More than half of Fortune 500 companies have Synology solutions deployed in their networks and, overall, the US business market represents 30% of Synology’s global market share and remains the cornerstone of this growth.“

Laying out his strategy for expansion in the enterprise market, Chen detailed the path forward for the company: “On the product side, we’ve laid a strong foundation with Active Backup for Business (ABB), and we are set to enhance our primary storage lineup with scale-out storage solutions,” he said. “In terms of sales channels, strengthening partnerships and streamlining operations will position us to better support our partners and customers. And, because BC is vital for enterprise customers, we’re introducing service plans tailored to meet their specific needs.“

Synology’s upcoming ActiveProtect line of backup appliances highlights its commitment to enterprise customers. These appliances, along with the planned DP7400 series launch in 2025, are tailored for large enterprises, delivering scalable, centralized management solutions that meet modern data protection demands. “With Synology’s 20 years of expertise, our backup appliances are built to help businesses tackle today’s challenges with confidence,” Chen said.

As businesses become increasingly data-reliant, Chen highlighted Synology’s role in addressing these challenges: “Businesses today rely on data for everything from managing customer interactions to internal systems like email and document management. Synology delivers a comprehensive suite of storage and backup solutions that are both powerful and cost-effective. For businesses aiming to do more with less, Synology is the trusted choice.“

Chen also expressed enthusiasm about the opportunities ahead: “This first year is an exciting one, where we plan to expand our support offerings to effectively service enterprise clients and bring true enterprise data protection solutions to the US market. Our goal is to empower customers to securely manage their data, optimize IT infrastructure, and ensure BC in a rapidly changing landscape.” 

With Chen at the helm, Synology America is poised to enter its next phase of growth, combining innovation, strategy, and an unwavering focus on customer success.