Justin Gilbert Channel Sales Director Americas, Object First

Object First, Inc. appointed Justin Gilbert as its channel sales director Americas.

With extensive knowledge in building Go-to-Market (GTM) channel strategies and decades of experience leading global channel programs, he will drive channel growth momentum in North and South America and ensure the company continues to focus on partner success. As part of his role, he will also focus on further expanding robust partner program, providing partners with the tools and support needed to deliver data protection solutions.

“Justin brings a wealth of channel experience and leadership to Object First, and we’re excited to have him join our team to further expand our Amercias channel program,” said David Bennett, CEO. “His proven track record in channel development will be instrumental in strengthening our rapidly growing partnerships and solidifying our position as a leader in the backup storage industry.”

With 20 years of channel sales experience, Gilbert has specialized in channel sales, marketing, and business development strategy with a record in developing mutually beneficial channel programs. His expertise includes orchestrating initiatives across SMBs, mid-sized businesses, and enterprise vendors, including crafting GTM channel strategies, developing impactful channel programs, and driving robust lead generation and brand awareness campaigns.

He began his career with AppRiver LLC, acquired by OpenText in 2021, where he spent over a decade cultivating milestone partnerships and steering the North American MSP channel strategy and key GTM initiatives to enhance portfolio growth. Most recently, he was the VP of channel sales at Channel Program, where he focused on developing customized channel programs and GTM strategies for vendors, addressing specific needs, and driving market entry and growth.

“As the risk of ransomware continues to negatively impact businesses, a secure, simple and powerful backup storage has never been more important as a last line of defense,” he said. “I’m eager to contribute to Object First’s mission in providing the best storage for Veeam customers. I look forward to working with partners to capitalize on the growing market need and bring our immutable backup storage solution to an ever-expanding audience.“