Craig Hatter Country Manager UK/Eire and Australia/New Zealand, DataCore

DataCore Software Corp. announced the internal promotion of Craig Hatter to take the role of the new country manager UK/Eire and Australia/New Zealand.

This promotion follows the significant funding announcement made in July and is set to further strengthen the company’s global presence and growth in these markets.

With over 30 years of experience in the technology and storage industry, Hatter is a respected figure known for delivering channel success and relationships. He brings a wealth of expertise in SDS, cloud computing, and enterprise solutions, having previously held senior channel leadership roles for over 6 years at DataCore.

In his new role, he will be responsible for overseeing operations in the UK/Eire and Australia/New Zealand, including sales, go to market strategies, and channel marketing and development to expand the company’s footprint in these areas.

“Craig’s appointment helps us to continue to expand our global reach,” said Pierre Aguerreberry, VP sales Western region. “His deep industry knowledge and proven track record wilsl be instrumental in driving our business forward and we are confident that under his leadership, we will achieve new levels of success in these markets.”

Commenting on his promotion, Hatter said: “I am thrilled to receive these increased responsibilities at an exciting time in the company’s growth journey. UK/Eire and Australia/New Zealand are incredibly dynamic markets with significant potential to demonstrate the highest levels of cyber resiliency to meet new legislation, and our new and advancing AI capabilities will allow us to offer solutions to meet these new regulations. I look forward to working closely with our talented partners to deliver innovative solutions that support their customers digital transformation.“

His promotion is effective immediately. He will report directly to Aguerreberry.