Pete Hannah VP Sales, Western Europe, Object First

Object First (US) Inc. appointed Pete Hannah as its VP sales for Western Europe.

He will focus on channel development, recruitment of partners, and hiring to grow the sales team. Object First continues to enroll strategic leaders at a rapid pace, as the company rapidly expands across Europe.  

In 2Q24, it achieved a 300% Y/Y increase in transacting partners, a testament to the company’s dedication to building a strong global channel ecosystem. Firm’s Partner Program, built on a 100% channel model, was specifically designed to empower resellers in meeting the growing demand for a highly secure backup storage solution that is immutable out-of-the-box and doesn’t require security expertise.

“We couldn’t be more excited to welcome Pete to the Object First team,” said David Bennett, CEO. “His extensive experience in the IT channel, combined with his proven track record of driving growth and building teams, makes him the perfect fit to lead sales in Western Europe. As we continue to expand our partner network with the best storage for Veeam, Pete’s leadership will allow us to build on our strong momentum.”

Hannah has over 25 years of experience in the IT industry, successfully recruiting and leading teams that delivered significant growth. As a founder of Noima Consultancy, he helped organizations expand through optimized strategy and sales execution. Previously, he held key sales leadership positions at Netgear, TD Synnex, and BT.

“This is an exciting time to be joining Object First,” he said. “I look forward to building a strong team focused on our key European markets in Western Europe, where there is a huge market of Veeam customers who need secure, simple, and powerful immutable storage. Together with our partners, we aim to deliver exceptional security and value to our customers who urgently need a defense vs. ransomware and other threats.”