Computex 2024: Verbatim Unveiled New Logo

Verbatim GmbH a new logo, marking a significant milestone in its journey towards modernity and global relevance.

The new logo was publicly shown for the first time at Computex in Taipei on June 4-7, 2024.

As a company with a rich history dating back to its founding in 1969, it has played a pivotal role in the storage industry, from providing floppy discs during the PC revolution to becoming a major brand of blank optical media discs, CDs, DVDs, and Blu-rays, and provider of a range of computer storage devices and accessories.

The decision to rebrand stems from Verbatim’s commitment to presenting itself as a forward-thinking organization that caters to the needs of digital-first world. By introducing a new logo, the company aims to modernize its image, simplify its visual identity, and reinforce its position as a provider of storage and accessory solutions for everyday life.

“Our objective in redesigning the logo was to modernize, simplify, and align with the digitally driven world,” stated Clive Alberts, global CEO. “Through our new tagline ‘Anywhere. Everyday.’ we position Verbatim as an essential companion for everyday life, whether it’s for work or leisure, anywhere across the globe.“

The new logo will be integrated across all firm’s platforms, including websites, packaging, and marketing collateral. Its contemporary design reflects Verbatim’s unwavering commitment to innovation, reliability, and accessibility in an interconnected world.

“In addition to unveiling our branding, we are thrilled to also introduce a raft of new products at Computex this year,” added Alberts. “Among them are our newly designed external and internal SSDs and an array of accessories including high-resolution 4K portable monitors, powerful GaN chargers, multifunctional power plugs, versatile multiport hubs, an assortment of My Finder Bluetooth trackers, and a host of other exciting things.“