Pure Storage Updates Partner Program

Pure Storage, Inc. announced updates to its partner program, delivering heightened value and performance to partners, tailored to their business models.

These enhancements reflect company’s service-led strategy to enable new levels of scale, consistency, and preference for partners as the only storage vendor to deliver subscriptions entirely through the channel. 

Industry Significance
The ability to adapt to the subscription economy is increasingly defining the success of businesses across industries. Customers are opting to pay ratably over time as they react to the impact new technology adoption has on their infrastructure needs. In fact, subscription services account for nearly half of firm’s revenue.

Given the company’s leadership and growth in subscriptions, as well as the latest updates to the partner program, the vendpr is positioned to support partners’ business growth in the as-a-service era.

News Highlights:
Pure Storage has aligned partner feedback, customer needs, and its company strategy to deliver continuous innovation to the Partner Program. The program transformation will focus on increasing partner profitability, greater automation, building enhanced tools, and driving partner empowerment to proactively accelerate the growth of their businesses.

The updates include:

• Evolved Predictable Programmatic Pricing Model for Partners: Is introducing a new pricing model framework to provide partners with a simple Product and Services MSRP and programmatic discounting based on partner type, tier, and deal registrations.
• Power to Provide Quotes Independently: New updates to firm’s existing quote configuration, pricing model, and tools will empower partners through automation to conduct independent configurations and quotes, as well as backend electronic data exchange (EDI) integration for order placement.
• Simplified Auditing and Reporting: Will be making updates to its sales force reporting experience, partner dashboard, and recruiting and on-boarding tools, enabling partners with a more cohesive experience across the platform.
• Enhanced Partner Intelligence Tools: Is launching a partner intelligence dashboard that gives partners visibility into all of their engagements with the vendor and customers from current business and pipeline, as well as guided proactive recommendations on upgrade/upsell/renewal opportunities.
  

“As a service-led company, we are proud of our industry-leading subscription services and our partner-led approach. Pure Storage has been 100 % channel-led since its founding, and we recognize the pivotal roles our partners play in delivering innovative storage solutions to customers worldwide. With this next evolution, we aim to empower our partners to drive more value and impact in the as-a-service economy as they meet the dynamic global technology needs of today,” said Wendy Stusrud, VP, global partner sales.

The company was recognized as a 5-Star Data Storage Vendor in the 2023 CRN Partner Program Guide, and an Enterprise Network Storage Hardware Category Winner in the 2023 CRN Annual Report Card.