2024 Predictions by Own Company

This article was written by Graham Russell, director of market intelligence, Own Company.

1 More organisations will embrace the ongoing adoption of cloud and SaaS. The SaaS revolution is turning industries into tech playgrounds: from healthcare to finance, the widespread embrace of Software as a Service applications has been a game-changer. But while SaaS may already seem ubiquitous, in reality many organisations have been slow to embrace it. 2024 is the year they will likely catch on. And with this increased adoption comes a greater need for data protection and cybersecurity measures.

2 AI adoption will drive data breaches. As the adoption of AI continues to skyrocket, the risk of data breaches increases. This inevitable intersection of AI and data breaches is set to redefine the data protection and cybersecurity landscape in the near future. The silver lining? It will propel a renewed and intensified focus on data security issues. With each headline-grabbing breach, businesses are becoming increasingly vigilant about the safety of their business data.

3 AI adoption will prompt greater focus on data hygiene. AI’s voracious appetite for high-quality, accurate data makes the concept of data cleanliness a critical factor in unleashing the true potential of AI applications. In response to this need for impeccable data, a notable trend is the strategic use of backup files. Traditionally seen as a safety net for data recovery, backup files are now being leveraged as a valuable resource for training and refining AI and machine learning models.

4 Organisations will pivot to a ‘platform of choice’ at the core of their tech stacks. In 2024, organisations will strategically opt for a ‘platform of choice’ that will serve as the centre of their tech stack. This shift will help businesses move away from the fragmented approach of using multiple vendors and applications, towards a more streamlined and integrated tech ecosystem.