Creative Marketing Agency Linney Selects EditShare Through Tyrell

EditShare LLC has provided a storage and asset management platform for creative marketing agency W&J Linney Limited, designed and implemented by UK reseller Tyrell Ltd.

Linney, based in Mansfield in central England, is a developer of marketing content for commercial clients. Those clients include some well-known global brands, who rely on this company for approaches to engage customers, including material for social media, in-store displays and out-of-home digital signage.

The firm had an existing central storage system which was a proprietary platform, and had reached the end of its supported life. It had a clear idea of its needs for content storage and management, which included the ability to access material from multiple locations, as well as hosting in-house editing, grading and finishing suites.

Linney worked with specialist reseller and systems integrator Tyrell on defining the requirements, and developing the system. Tyrell in turn specified EditShare storage, and an architecture that includes 3x20TB SSD nodes, 2x128TB EFS-300 online storage servers, and a 300TB EFS-40NL nearline storage system, together with the software required to manage the content and the flows between devices. The nearline storage node is in a separate building, providing resilience to the installation.

Critical to the success of the Linney installation is the ability to directly connect post-production tools. The facility includes multiple editing, grading and finishing suites running Avid Media Composer and DaVinci Resolve. Producers/directors also access the shared storage from their laptops, over the office network, so can clip up content in preparation for the craft editors. The ability of the EditShare environment to support all these functions is vital for Linney.

“Our business is about creating and delivering exciting content which enhances the brand values of our clients,” said Andy Dawson, lead editor, Linney. “We really need our technology platform to just be there and do just what we need, so our people can focus all their energies on telling stories. This is very clearly EditShare’s brand value, and Tyrell showed how we could implement the technology that would serve us well as we continue to develop our business over the coming years.“

Simon Wocka, account manager for cloud and solution sales, Tyrell, noted: “Our first role in this was to listen to what the customer was really saying. We knew they didn’t need a like-for-life replacement for their old shared storage, and by understanding what Linney’s business goals are, we could propose a solution that puts them in a really good place.“

Said Bacho, chief revenue officer, EditShare, added: “The complete solution is very adaptable and easily configured to the way you want to work. It provides a lot of practical tools, like transcoding on the platform as well as direct access for post-production tools. Linney wanted simplicity in operation, efficiency and speed, and this EditShare installation provides all of that and more.“

Linney has appointed Port-P Limited to manage all of its IT services. Tyrell sold the EditShare system to Port-P, who will manage it on Linney’s behalf. The contract includes 5 years of hardware and software support by Tyrell on behalf of EditShare.

The first phase of the system was installed and handed over in mid-2023. Linney and Tyrell continue to work together to implement additional functionality to meet client demand.