NAB Show: Arcitecta Launches Point in Time Ransomware Rapid Recovery Solution for M&E Industry

Arcitecta Pty Ltd. has announced its Point in Time Ransomware Rapid Recovery solution for the M&E industry.

This solution provides studios with instant recovery from a ransomware attack, works across a studio’s existing production storage systems, is cost-effective, and is easy to deploy.

The company will showcase the Point in Time Ransomware Rapid Recovery solution at this year’s NAB Show, April 17-19, 2023, in Las Vegas, NV.

Ransomware attacks have become increasingly common in recent years, and the M&E industry has been hit particularly hard. The impact of an attack often creates significant financial and operational burdens. A Sophos cybersecurity survey in 2022 found that, on average, it took organizations one month to recover from a ransomware attack⁽¹⁾. An IBM report pegged an attack’s average total cost at $4.54 million in 2022 ⁽²⁾. With the increasing value of media assets and unforgiving production schedules, studios must have effective recovery solutions to minimize the impact of a ransomware attack.

Ransomware is a form of malware that blocks studios from accessing their media assets by encrypting them until a ransom is paid. Existing solutions for recovering from ransomware attacks are slow, complex, and require significant IT expertise. These challenges can result in significant downtime, lost media assets and delayed or canceled releases for affected studios. The company’s Point in Time Ransomware Rapid Recovery solution empowers studios to restore their vital media assets and minimize the impact of a ransomware attack on their operations.

The Point in Time solution has a built-in versioning file system that enables studios to restore their assets to an earlier, immutable, unencrypted version in the event of a ransomware attack. Designed for the M&E industry, the Point in Time Ransomware Rapid Recovery solution works across a studio’s existing production storage systems, such as the Dell PowerScale, making it affordable to implement and use. No additional storage systems are required.

“Ransomware attacks are a significant threat to the M&E industry, where the value of the IP is particularly high,” said Jason Lohrey, CEO and founder. “Extended recovery times can be devastating to production schedules. The Point in Time Ransomware Rapid Recovery Solution provides a quick and easy way for studios to recover their media assets and keep production plans on track.”

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Operational benefits of studio-wide versioning file system
The company’s Point in Time Ransomware Rapid Recovery solution provides additional benefits to studio operations, including:

• Accelerates the performance of studios’ production storage systems and protects vs.common accidental file deletion, data corruption and other data loss situations.
• Promotes collaboration by allowing multiple artists to work on the same files concurrently without the risk of data loss or conflicts.
• Simplifies media asset file management by providing a centralized repository for all media assets, making it easy to manage and access files across the studio’s production storage systems. This approach eliminates data silos, improving efficiency.

Point in Time’s versioning file system technology has been used for years at the firm’s customers Novartis, Murdoch Children’s Research Institute and Melbourne University.

The company will demonstrate the Point in Time Ransomware Rapid Recovery solution at the 2023 NAB Show in the NAB Dell Technologies booth.

Point in Time Ransomware Rapid Recovery solution for M&E studios is available.

Resources:
Solution brief: Point in Time Effortless Ransomware Rapid Recovery Solution for Media & Entertainment    
Solution brief:  Mediaflux Point in Time   
Arcitecta for M&E        
Mediaflux    
IDC Spotlight Report: Backup and Recovery Technology Rises to the Challenge of a New Era    
DCIG Executive: Achieving Data Resilience at Scale Requires a New Approach to Backup and Recovery