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HPE Transforms Data Lifecycle Management with Expanded Alletra Portfolio

With new file, block and data protection services

Hewlett Packard Enterprise Development LP announced new file, block, disaster and backup recovery data services designed to help customers eliminate data silos, reduce cost and complexity, and improve performance.

The new file storage data services deliver scale-out, enterprise-grade performance for data-intensive workloads, and the expanded block services provide mission-critical storage with mid-range economics.

The new file and block offerings leverage a flexible architecture through HPE Alletra Storage MP, so customers can store, manage, and protect all data types from one unified platform, across the hybrid cloud. Together, the new data services provide an intuitive cloud operating experience that enables customers to transform data lifecycle management and thrive in the age of insight.

“Customers today face unprecedented challenges in managing their data. The rapid increase in the volume and complexity of data has forced organizations to manage it all with a costly combination of siloed storage solutions,” said Tom Black, EVP and GM, HPE Storage. “The new HPE GreenLake data services and expanded HPE Alletra innovations make it easier and more economical to manage multiple types of data, storage protocols, and workloads, allowing customers to focus on accelerating innovation and driving business results.”

Businesses of all sizes seek to leverage data to achieve better outcomes, while reining in data management costs and complexity. Meanwhile, the global volume of data generated is expected to double by 2026. Organizations are now confronted with a chaotic array of workload types and data protocols, each requiring different support and management systems, and struggle to backup, protect, and recover the data they depend on to run their business.


To help organizations overcome this data lifecycle nightmare, the company is introducing a new, modular storage solution configurable for block or file stores. The Alletra Storage MP supports a disaggregated infrastructure with multiple storage protocols on the same hardware that can scale independently for performance and capacity. Customers benefit from a single, unified cloud platform to deploy, manage, and orchestrate data and storage services, regardless of the workload and storage protocol. The flexibility of Alletra Storage MP provides better price for performance and the ability to cost-effectively scale out infrastructure on the same hardware in the future, while enhancing investment protection. Also, the intuitive cloud experience powered by AIO/s provides the ability to provision and manage storage without the need for specialized skills.

GreenLake Enters File Storage Market and Expands Block Storage
The new HPE file and block storage offerings, which leverage a flexible architecture from Alletra Storage MP, are available through GreenLake. Together, the ability to orchestrate and manage file and block data services from one unified platform allows customers to focus on leveraging the power of data to unleash innovation and gain competitive advantage.

GreenLake for File Storage provides a scale-out service to accelerate processing of data-intensive workloads through enterprise performance at scale, with throughput of hundreds of gigabytes per second. The new file storage service brings together the GreenLake cloud experience and Vast Data Ltd software to establish a highly resilient file service designed for exabyte scale.

“At Agoda, our most vital assets are customer information and travel supplier data. We need a data platform that can easily scale performance and capacity to keep up with our growth,” said Idan Zalzberg, CTO, Agoda Company Pte. Ltd. “Agoda has always been about using the best technology for the task; to that end, the combination of HPE GreenLake with Vast Data technology makes perfect sense and we look forward to seeing HPE GreenLake for File Storage deliver best-in-class performance for years to come.”

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GreenLake for Block Storage is expanding to offer the availability, performance and scalability of mission-critical storage with mid-range economics. It is the first disaggregated, scale-out block storage with a 100% data availability guarantee. GreenLake for Block Storage now offers better price for performance but with the same always-on, always-fast architecture designed to help customers meet SLAs for mission-critical applications and mixed workloads. Customers can get Alletra Storage MP today in an upfront capital expenditure motion, with GreenLake for Block Storage subscription services.

“Innovation is one of the pillars of our brand so we appreciate how HPE is at the forefront with their hybrid cloud vision and bringing the cloud operational experience on-premises,” said Evan Scates, enterprise systems manager, Dallas Cowboys. “We are a long-time HPE customer and believe the simple management, efficient scale and high performance delivered by the new HPE GreenLake For Block Storage will add even more value to our IT operations and customer experience.”

HPE Delivers Seamless, Integrated Hybrid Cloud Data Protection
GreenLake now supports a unified approach to disaster recovery and backup and recovery.

  • GreenLake for Disaster Recovery reduces data loss and downtime through continuous data protection in HPE’s global, scalable SaaS platform with flexible billing. Built with Zerto technology, GreenLake for DR delivers fast, flexible recovery from any disruption using one simple unified, automated and orchestrated experience across multiple VMs.
  • GreenLake for Backup and Recovery protects on-premises and cloud workloads effortlessly and efficiently with unified management and a single data catalog across private and public cloud workloads. It also provides policy-based orchestration, superior storage efficiency and consumption-based billing delivered through a 100% SaaS solution.

HPE Pointnext Services are available to enhance organizations’ data-first modernizations strategies and deliver a world-class customer experience. This includes services to design, deploy and manage data services and strategy, and a tier less collaborative technology support model.

Availability
GreenLake for File Storage and HPE GreenLake for Block Storage are orderable. GreenLake for DR is orderable in June 2023. GreenLake for Backup and Recovery is available.

Additional Resources
Expert Blog: HPE GreenLake for Block Storage: mission-critical storage service at mid-range economics
Expert Blog: HPE GreenLake for File Storage: Scale-out file storage to supercharge data-intensive apps

Comments

HPE has organized an interesting launch event for new storage products even if all part were not at the same level. We anticipated a positive session but a few things remain questionable.

The company had to react and proposes something as it is completely naked on file and object storage. Sure this event is related to block and file, not object, but the challenge remains real, plus about data protection on new hardware as this aspect is paramount for the company. Everything has to be hardware first at HPE whatever is the software running on it. On the market side, we see recent players or offerings appearing at various paces but suggesting new way to tackle data challenge especially at scale.

GreenLake is a success, no doubt about this, and we understand that the company must offer something on the storage side. And the idea to continue its cloud operating model journey really makes sense.

We don’t wish to articulate too much on the block side as HPE, like other big IT irons vendors, develop essentially block storage products and it is confirmed with this announcement once again. This block storage development aspect is true for 81% of these players. In two words, this part was related to Alletra product line now available on the new Alletra Storage MP. This new platform offers a disaggregated, scale-out storage architecture that enable independent scalability between performance and capacity.

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The other interesting part comes from the file storage aspect as the IT firm decided to partner with Vast Data, one of the recent disruptive file storage offerings that really shakes established positions. Of course Vast’s product is a file plus object storage platform, but HPE chose to promote it as file only and even not as unstructured one maintaining the classic protocol segmentation, block, file and object. Will it change in the future, potentially and in that case, it will create business issues for its small partners.

It also confirms that HPE is unable to develop its own offering in that domain, the same week we saw Quantum announcing Myriad, its highly scalable file storage solution, following Vast Data, Pure Storage or Weka who introduced new approaches a few years ago.

And last remark, there is no quote from Vast Data in the press release neither in the extended quote sheet.

Following Ibrix, Polyserve many years ago and SGI/CRAY acquisitions that bring XFS expertise, CXFS and Lustre-based file system, among others, partnerships with Qumulo, Ctera, Weka and even IBM Spectrum now Storage Scale, HPE now picks Vast Data. It represents huge opportunities for all of them but what a big hole at HPE. Is there some file storage expertise at HPE? Is file storage a priority at HPE?

The effect of this decision is excellent for Vast Data as now a gigantic market path is open to it, we anticipate a rapid acceleration of their revenue continuing a unique trajectory on the market. It’s positive for HPE as now the IT giant is able to offer a new level of file storage solution even coming from outside and they really need this within their captive installed base. But it is a bad news for Qumulo who doesn’t need this …

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