Richard Bradbury SVP EMEA and APJ, Infinidat

Infinidat, Ltd. announced that Richard Bradbury has been appointed SVP, EMEA and APJ.

Leveraging his extensive experience in storage at Hitachi and EMC, he will be responsible for accelerating growth and scaling enterprise business across the UK, Europe, the Middle East, Japan, Australia, New Zealand and emerging markets.

He reports to CEO Phil Bullinger, effective immediately.

He has been architecting and building high-performing, international sales teams in the storage and data management fields for more than 2 decades. Prior to joining, he was VP and GM of Northern EMEA at Hitachi, where he spent 5 years with steadily increasing responsibilities. Before that, he spent 3 years at SAS, responsible for regional alliances and channels, and 11 years at EMC driving sales growth internationally, selling to service providers and large global enterprise customers. In the enterprise storage industry, he has amassed knowledge and market insight, formed a broad network of channel and customer relationships, and implemented accelerated sales strategies.

“Richard brings to Infinidat extensive business development and leadership experience, and a proven and dynamic ability to expand customer and channel partnerships, scale the business, and accelerate sales,” said Bullinger. “The addition of Richard to our senior management team continues the strategic expansion of our go-to-market capabilities with high-impact industry leaders and broad investment in scaling our structure. Infinidat is extremely well positioned ahead as we build on our unprecedented growth in 2021 with our unique software-focused architecture deployed across our customer acclaimed portfolio of leading primary storage and data protection solutions.”

“Infinidat’s exceptional reputation for product quality and customer experience has increasingly moved enterprise customers to place their trust in the company’s solutions for their most important application-centric data,” said Bradbury. “The growth potential across EMEA and APJ for Infinidat is enormous as we extend our reach and expand our sales activity with partners and customers around the globe. I’m excited to join the great culture and innovative team at Infinidat, and look forward to working with our international customers and partners to help them advance the security, performance and capabilities of their data infrastructure.“

In his new role, Bradbury will lead the company’s customer-facing functions across EMEA and APJ, comprised of sales representatives, pre-sales engineers, and technical advisors. His responsibilities include leading team development and growth, advancing and executing go-to-market strategies, increasing partner and customer activity, and delivering growth across the regions.