Square Enix Chooses Pure Storage AFA

Pure Storage, Inc. announced that Square Enix Holdings Co., Ltd., which runs many popular titles of MMORPG (Massively Multiplayer Online Role-Playing Games), has introduced it’s data technology to improve their environment of game development and operational efficiency.

Pure’s technology was critical during the current environment as user numbers increased and enabled Square Enix’s engineers to ensure smooth operations of the platform. The company’s games developers were also able to continue their development work while working from home.

Pure’s storage arrays are deployed in Square Enix’s VDI platform. The VDI platform was put in place to enable the company’s engineers to continue their work at home. In particular, latency surpassed their expectations.

Square Enix’s previous experience with legacy storage was less than desirable and working with new vendor has changed their perception of the importance of storage in the smooth operations of a complex IT deployment like VDI. Not only were Pure’s solutions installed in half the time of their previous storage products but the performance levels improved.

“With de-dupe and data compression, you never know how effective a vendor’s products will be until we put it into operation. In our experience, no product performed as claimed by the vendor. With Pure’s products, we would have been happy with 4X compression but when we tested their product, we actually achieved 6X compression,” said Nobufumi Yamada, assistant manager and technical specialist, VDI team leader, service desk group, information systems department, Square Enix.

This later has since expanded their use of Pure in their infrastructure and with Evergreen support model, they’ve been able to non-disruptively upgrade their arrays to the latest versions at no additional cost.

“Digital transformation is a priority for organizations but it also creates challenges especially around data management. Pure’s modern data technologies help companies like Square Enix build stable and high performing IT infrastructure that is flexible and agile to meet any future demands,” said Yoshiyuki Tanaka, president, Pure Storage Japan.