New Benefits for Pure Storage Channel Partners

At Pure//Accelerate Digital, Pure Storage, Inc. updates its channel incentives and offerings to enable partners to grow their subscription business.

To adapt and thrive in environment, customers want flexibility, agility, transparency, and simplicity – benefits often best achieved through subscription services. With Pure’s suite of subscription offerings, including Pure as-a-Service, Evergreen program, Pure Cloud Block Store, and Portworx, partners are able to meet their customers’ evolving needs while generating recurring revenue.

“Two of Pure’s greatest strengths are our industry-leading subscription services and our partner-led approach – both are foundational to our business and the way we serve our customers. We are thrilled to see our partners’ continued momentum with Pure as-a-Service and are excited to deliver new opportunities for partners to make an impact through our unique and differentiated subscription offerings,” said Andy Martin, VP, global partner sales, Pure Storage

Pure as-a-Service Partner Rebate
Partner momentum in selling Pure as-a-Service is strong, with more than double the number of partners transacting this year vs. last year.

The company delivers an enterprise utility with flexible storage consumption, a cloud experience on premise, and aligns spend with actual consumption. It has continued to advance its Pure as-a-Service offerings, reducing complexity by eliminating additional licenses and support costs and introducing a service catalog with transparent pricing.

Now partners can make more money selling Pure as-a-Service. With a new partner rebate, partners earn 5% of the total contract value on closed eligible Pure as-a-Service wins up to $100,000 per deal.*

Portworx Transitions to 100% Channel Model
As enterprises look towards modern, cloud-native applications to power the next phase of their business, channel partners will be critical advisors, helping customers navigate a Kubernetes and container-based world.

With Portworx, acquired in late 2020, Pure delivers a complete Kubernetes data services platform for building, automating, protecting, and securing cloud-native applications. Customers are able to accelerate their digital transformation by running any cloud-native application, in any cloud, using any Kubernetes platform with built-in HA, data protection, data security, and hybrid cloud mobility.

With Portworx sales now 100% channel led – just like the rest of Pure’s products and services – partners are able to expand their subscription offerings to cover Kubernetes-based applications.

Pure1 Partner Portal for Managing Customer Subscriptions
Pure has extended Pure1 to give partners access to manage subscriptions on behalf of their customers, empowering its partner ecosystem to bring an operational service with transparency to joint customers. Customers using Pure1’s self-service portal are also able to buy new services or expand their as-a-service footprint via their channel partner whenever they need.

More about Pure Partner Program

* Exclusive to Elite partners, the program runs through October 31, 2021 and is available for the first Pure as-a-Service opportunity for both new and existing customers.