Macronix Proactive Partner of Renesas R-Car Consortium 2020

Macronix International Co., Ltd., a manufacturer of non-volatile memory (NVM), has been selected as a Proactive Partner in Renesas’ R-Car Consortium 2020.

Click to enlarge

The company, which has been a member of the Consortium since the beginning, was chosen as a Proactive Partner based on its flash memory solutions for advanced driver assistance systems (ADAS) and connected car solutions – among the core focuses of the R-Car Consortium.

Renesas’ R-Car Consortium has 255 members, only 70 companies were selected as a Proactive Partner in 2020. Macronix contributes its flash memory expertise and collaborates with fellow members to advance third- and fourth-gen R-Car designs.

Members preferentially receive Renesas R-Car SoC development boards and end-to-end development support. Their core focus is to leverage R-Car solutions for fast system booting, ADAS, in-vehicle infotainment, and gateways in vehicles.

Multiple devices within Macronix’s NOR and NAND flash memory portfolio – such as the company’s OctaBus Memory, Lybraflash and e.MMC NOR flash solutions – have been designed into automotive instrument clusters on both Renesas’ R-Car and RH850 platforms. This development has the potential for future Renesas R-Car solutions to employ octaflash to benefit over-the-air (OTA) update applications in ADAS applications.

The R-Car Consortium provides a collaborative partnership platform for members, linking integrators, developers and software vendors who share their expertise and work toward blended solutions for next-gen ADAS and connected car applications.

“ADAS’ designs present unique design challenges, not the least of them secure reliable memory to store critical and safety-ensuring data,” said Anthony Le, Macronix America VP marketing. “The R-Car Consortium provides an essential platform for market leaders, such as Macronix and other key contributors to the automotive-electronics ecosystem who share our expertise, collaborate and ultimately blend our respective technologies into compelling end-product automotive solutions.“

Based on Macronix’s patented OctaBus platform, octaflash memory expands flash throughput to improve efficiency and shorten system boot time for external image memory and storage. Lybraflash delivers an user experience comparable to NOR flash and implements an embedded ECC engine to deliver high-integrity data, enabling ADAS designs to use microprocessors that lack ECC support or necessary computing power. Macronix’s e.MMC stores images and large programs and helps ADAS designers increase system capability with larger memory capacity.

Fueled by a CAGR of 19%, the ADAS market is expected to exceed $67 billion by 2025 as per Grand View Research, Inc. This growth is attributed to increasing government initiatives that mandate driver assistance system focus on lower road accidents and to the expanding adoption of ADAS in mid-tier cars.

More on Macronix’s flash memory solutions for ADAS and other automotive applications