Zerto Enhanced Alliance Partner Program

Zerto Ltd announced improvements to its Alliance Partner Program (ZAP), aligning the program benefits with evolving customer and partner needs.

The enhancements help partners achieve the more highly valued services and software consultancy integrator status that customers are demanding.

With these enhancements, Zerto is increasing its focus on helping partners create strategic go-to-market (GTM) channel plans that incorporate Zerto’s software-only platform to meet the new cloud-based consumption models of customers.

Ziv Kedem, CEO, Zerto commented: “We listen closely to our partners to understand both the challenges and opportunities they face. This enhanced partner program has been designed to support and accelerate their digital transformation efforts alongside those of their customers, who are building complex and demanding environments that must operate without downtime, disruption, and data loss. In doing so, we’ll be working closely with every key partner to create high value sales opportunities across automation and orchestration, migration, application development, security, AI, and analytics.“

The enhanced program will build stronger engagement between Zerto and its reseller and alliance partners, helping them meet customer requirements for new consumption models enabled by the adoption of cloud-based and CDP technologies.

The firm has introduced tiered incentive programs to help enable partners to build Zerto into their channel GTM strategies. Alongside these enhancements, the partner program will continue to offer its personalized approach through regional rep-to-rep engagement initiatives.

ZAP will create additional value for partners and customers, by addressing their challenges to create growth for the entire ecosystem. Zerto will work with partners including AHEAD, LLC, Cumberland Group and Sirius Computer Solutions, Inc. to establish the market proposition for cloud data management and continuity.

“Zerto sits in a unique position in the market, providing customers with a solution that accelerates transformation away from legacy backup and towards the needs of modern, resilient organizations,” said Keith Odom, SVP of pre-sales engineering, Ahead. “Integrating Zerto into our go-to-market solutions enables our customers to capture the benefits of the cloud and allows us to focus on high-value opportunities that deliver demonstrable value in today’s highly competitive markets.“

“Working with Zerto has enabled us to broaden our customer proposition and build deeper relationships with customers who are focused on building highly resilient digital infrastructure,” said Rob Wentz, SVP of business development, Cumberland. “This underlines the value in working with vendors who understand their channel partners and their customers, and Zerto’s enhanced Partner Program will help us build on our successful track record of cooperation and growth.“

“Sirius and Zerto have built considerable success by working together to understand client challenges and business requirements, delivering on key solution differentiators that benefit their environments,” commented Darren Gourley, VP of infrastructure solutions, Sirius. “We welcome Zerto’s ongoing commitment to the development of its channel partners and the benefits it will bring to our customers.“