B2B Marketing Multiview Selects Pure Storage

B2B digital publisher for associations, Multiview, Inc. has selected Pure Storage, Inc. to support its hybrid cloud transition and scale its delivery of the insight-driven, digital connections customers need to compete and grow.

With over 1,200 association partnerships and 11,000 customers, the end user is able to capture a substantial amount of data and insights from millions of B2B professionals. As its client base continued to expand, so did the business needs to make the company’s tools highly available and backed by built-in DR support, without compromising performance. Furthermore, it needed a partner who could support both their lift and shift strategy and digital transformation strategy at the same time.

Pure stood out from the other major competitors the publisher considered in its review of market offerings for support of hybrid models and the transition from on-premises to cloud. From a performance value standpoint, Pure offered Multiview low latency demonstrated by the shift from measuring in milliseconds to microseconds. The ability to scale without disruption was a key factor in user’s decision as well as Pure’s simplification of the journey to multi-cloud deployments that enabled Multiview to bridge the cloud divide within a unified experience.

Additionally, Multiview knew the company needed a data protection solution that delivered a reliable DR plan to ensure BC for its 1,200 customers/partners. Choosing Pure FlashBlade along with FlashRecover, Powered by Cohesity, the jointly engineered, all-flash, modern data protection solution, provided Multiview ROI with the ability to replicate data to the cloud as well as faster recovery and restore time, in the event of any unplanned outages or ransomware attacks.

Due to Multiview’s existing relationship with SHI International Corp., a Pure Storage partner, the adoption process was streamlined. SHI and Pure are able to complement efforts by sharing details on Multiview’s multiple projects to stay in sync and work as one team.

“Pure delivers the performance and agility we need to power the multitude of robust intelligence services we offer with a cost savings that empowers us to make capital investments elsewhere. Furthermore, as we look into the future of where our workloads reside, Pure as a Service gives us the flexibility to make the shift when and how we want to with hybrid cloud mobility and consistency across our environment,” said Sean McPartlin, director, infrastructure operations, Multiview.

“The data landscape is changing rapidly, which is why we’re committed to delivering future-proof solutions that meet the business demands of today and offer the ability to scale for tomorrow. We’re proud to help customers like Multiview bridge the cloud divide and provide options for both operational and financial flexibility as well as operational agility across the IT infrastructure,” said Amy Fowler, VP, strategy and solutions, flashBlade business unit, Pure.

Multiview combines its proprietary data on 10 million B2B buyers with advanced technology, a full-service creative department and B2B marketing experts to help customers reach their audience with their message through digital advertisements.