Amy Medeiros SVP, Corporate Marketing and Inside Sales, DDN and Tintri

DataDirect Networks, Inc. (DDN) announced Amy Medeiros has been named SVP, corporate marketing and inside sales.

She will be responsible for both DDN and Tintri strategic and creative marketing and sales initiatives, with a focus on increasing the profitability of channel partners and enhancing their value to customers.

She joined Tintri, the enterprise division of DDN, in March 2020 and made an impact with tangible results. As head of global marketing and inside sales, she created programs and initiatives designed to drive channel growth including the Tintri Partner Program, which enables partners to offer a full enterprise solution set, identify more opportunities and generate business growth with predictable profitability. Tintri partners also have access to the Tintri Partner Portal, a centralized location containing product and solution information and integrated, customizable campaigns and assets that span the buyer’s journey.

She also implemented the Tintri Game Changer Awards, a global program to acknowledge and celebrate partner and customer innovation leveraging Tintri solutions. She will expand on the programs she developed to propel DDN’s strategic Intelligent Infrastructure for a Changing World vision forward, and further align and integrate the DDN and Tintri brands. As a result, channel partners can offer a wider range of AI-driven workloads for both at ccale and enterprise environments, opening additional avenues to customers and revenue.

“Topping off a year of significant growth with many milestones, we welcome Amy to DDN’s high-caliber leadership team,” said Alex Bouzari, CEO and co-founder, DDN. “It is without a doubt that Amy will directly contribute to the continuous growth of the channel and international sales pipeline, as well as solidify our position as the global leader in AI and analytics backed by turnkey Intelligent Infrastructure solutions for supercomputing data management and storage for enterprise AI.”

Recently identified for her success in fostering significant growth of Tintri’s channel program, including a 37% increase in new partner user registrations in 2H20, Medeiros was recognized by CRN as a 2021 Channel Chief.

“Our team has experienced, firsthand, Amy’s commitment to helping channel partners by providing the support we need to effectively sell and successfully deploy Tintri’s intelligent infrastructure,” said Dale Foster, CEO, Climb Channel Solutions. “It is instrumental that we have the tools in place to educate partners and customers, enabling them to maximize the value of their Tintri investment. With the partner program Amy helped culminate, we know we will receive nothing less than the absolute best support.“

“DDN and Tintri, alike, are at the forefront of innovation with broad portfolios of Intelligent Infrastructure solutions that enhance the value of data while decreasing the cost to manage it – in virtually every sector and at any scale,” said Medeiros. “Building on a successful year, I’m thrilled to continue the momentum in arming partners with the technology, tools and support they need to help customers drive out infrastructure complexity and inefficiency and benefit from accelerated time to value with simplified and smart data management.“