Sony Visual Story Application for Event Photographers Simplifies Gallery Creation, Cloud Storage and Web Delivery

Sony Electronics announced Visual Story, an application for wedding and event photographers that simplifies gallery creation, cloud storage and web delivery ⁽ⁱⁱ⁾.

For Sony camera users and available for iOS, it offers professionals a solution to expand their business and increase client satisfaction by allowing them to share their gallery with their friends and family via social media.

“The voice of our customer is at the center of everything we do,” said Neal Manowitz, deputy president, imaging products and solutions, Sony Americas. “Today’s professional photographers constantly challenge themselves to deliver higher quality content faster than ever to their clients. Visual Story allows them to streamline their workflow, ultimately giving them the ability to edit, select and send photo galleries to their clients on the day of the ceremony or event. Sony continues developing innovative hardware and software solutions empowering content creators to capture, communicate and share in ways never before possible.“

Professional workflow simplified
With Visual Story, photographers can deliver an edited and curated photo gallery instantly, on site and on the day of the big event – eliminating days of work previously spent organizing and editing assets. This is made possible by the connection of the app to a compatible Sony camera. While the photographer is shooting, all images are automatically transferred from the camera to a connected smartphone or tablet, as well as Sony’s cloud service ⁽ⁱⁱⁱ⁾. Images are then automatically organized using AI, and can be sorted based on metadata: star ratings, shooting time frame, focus position and more.

AI will also sort based on different types of images from the event, including cake and ring ceremony, speeches, first dances and others, automatically detecting if a subject’s eyes are closed in an image. Additionally, when reviewing images shot with more than one camera, the photographer can also filter images by camera for added sorting options.

Effortless edits
Using Visual Story’s auto preset application, wedding photographers can automatically apply edit presets that they have created or fixed presets – reducing time spent editing images. By simply registering an edit preset prior to shooting, users can apply that preset to all images saving time and effort all while maintaining a consistent look throughout the entire shoot. The application is also equipped with a variety of editing functions, from basic corrections such as exposure, white balance and contrast, to more advanced corrections such as hue, saturation and luminance.

Sharing made simple
Using cloud collaboration, images can be synchronized on multiple mobile devices for viewing. Visual Story also allows wedding photographers to automatically create an online gallery for their clients, which can be delivered instantly on site. This can be offered to their client as an additional service, or complimentary and included in their wedding or event package.

Ratings and selections made while creating a photo gallery can be downloaded as an XMP file, then transferred to another application on a PC to simplify the final delivery process. As a bonus, photographers can also embed a logo, their social media information and more, directly on the images within the photo gallery – making it easier to brand and market their business, especially when their clients share the images on various social media platforms.

Visual story is for a variety of events from weddings to parties and corporate events to family photos and more. It is for any situation where many photos are taken that need to be delivered instantly. it will continue to evolve in these various applications, reflecting customers’ needs.

Compatibility and availability:
Visual Story is available for iOS in the Apple App Store for free and is compatible with select Sony cameras including: Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II ⁽ⁱ⁾. Alpha 7 III will be supported in a future firmware update planned for Spring 2021.

Visual Story is available to download for free, and development on additional platforms is under discussion.

Exclusive stories and new content shot with the company‘s imaging products can be found at this website, a site created to educate and inspire all fans and customers of Sony a – Alpha.

⁽ⁱ⁾ Refer to the website for a full list of compatible models. Firmware must be updated on cameras to ensure compatibility.
⁽ⁱⁱ⁾ Membership to Visual Story account and app on smartphone required with connection to Wi-Fi. 
⁽ⁱⁱⁱ⁾ iPhone/iPad: iOS 13.0-14.2.