Pure Storage Enhances Partner Program

Pure Storage, Inc. announced enhancements to its Partner Program to provide partners with increased incentives, marketing, support, and training solutions.

It also announced the availability of the new WaveMakers program to reward partners in solution selling, training and sales. The company is a 100% partner centric company.

The updates enable partners to deliver data experience by providing solutions that are flexible, reliable and provide a subscription to innovation. The Partner Program evolves continuously to ensure partners always have what they need to deliver firm’s portfolio of solutions.

“We stay aligned with our partners and enhance our program based on their feedback. Our program remains unique since we have a 100% channel centric business model,” said Andy Martin, VP of global partner sales, Pure. “We aim to provide our partners with resources that make their lives easier and empower them so they can grow with Pure and exceed their goals and business expectations.“

Enhancements are designed to educate, support, reward and empower partners. The updates enable partners to deliver solutions.

Empowering partners in a virtual world:
Pure debuted a partner portal that provides the latest sales and technical resources, training, personalized marketing campaigns, a digital asset library, social selling content and more, all at the partners’ fingertips.

Rewarding technical champions with WaveMakers, new exclusive partner community:
Due to partner demand, Pure is debuting an invitation only, technical partner community, known as WaveMakers, that will provide individual partners with extra resources to help them succeed, accelerate and expand sales while curating a technical community they can depend on. The program will offer partners access to exclusive events and offer dedicated content and training. WaveMakers will get an advanced preview of upcoming announcements and they will also have access to a new online network of their peers and Pure’s technical resources, all which will be accessible to them via the Partner Portal. The program tiers include members, champions and legends. As partners increase sales, complete additional training and advocacy initiatives, they will advance to the next level tier. The WaveMakers program will be available to qualified partners on November 16.

Expanding education and training opportunities:
Pure’s training resources have evolved to meet the partner’s needs and enable them to grow their knowledge with the portfolio. Partners can follow a personalized learning path based on their specific role. The training can be consumed in a self-serve fashion with on-demand courses, as well as instructor-led training, featuring demos, all online. New training courses are also available on selling subscriptions and new use cases for file and object storage.

The company also expanded its Sizer Tool, the platform used for all FlashArray//X sizing activity that highlights recommended configurations and provides additional models to consider based on Pure1’s backend analytics.

Partners have access to the Sizer Tool for the FlashArray//X70 and //X90 models providing them with instant access to performance and capacity sizing information for the entire FlashArray//X portfolio. Partners can size configurations based on capacity and performance needs using input gathered from the customer’s environment and understand the capacity and environmental specs for a FlashArray.

Increasing investment in partner incentives:
Pure is offering additional incentives to partners who are recruiting net new customers and for partners who are selling Pure as-a-Service. It allows storage to be dynamic, offers flexible on-demand consumption and allows partners to deliver a cloud experience to their customers. The firm also rewards loyal partners with VIP points, allowing them to redeem for rewards based on their transactions.