Integrated Media Technologies Joining Active Archive Alliance

The Active Archive Alliance announced that Integrated Media Technologies, Inc. (IMT) has joined the organization, which promotes modern strategies to solve data growth challenges.

IMT’s software division introduced SoDA, a data management software application that provides real-time, actionable insights for data management strategies and cloud storage spend. The firm joins a growing number of storage and IT vendors that support the use of active archiving strategies, technologies and use cases to unlock the value of archival data.

“We are pleased to welcome IMT to the Active Archive Alliance,” said Peter Faulhaber, chairman, Active Archive Alliance, and president and CEO, Fujifilm Recording Media USA., Inc. “The fast pace of data growth is increasing demand for active archives as organizations seek ways to cost-effectively manage digital archives while keeping archival data accessible and secure. IMT’s software solutions bring new tools and insights to the Alliance and our pursuit to help end-users manage large unstructured data growth with innovative archiving solutions.“

Rising unstructured data volumes are intensifying the need for active archives, which manage data for rapid search, retrieval, and analytics. Efficient and cost-effective, active archives leverage an intelligent data management layer that enables online access to data throughout its lifecycle and regardless of which storage tier it resides. Active archive solutions support a variety of vertical markets and applications, including M&E, high-res media, rich data streaming, healthcare, telecommunications, life sciences, IoT, AI, ML, data lakes, and surveillance.

SoDA predicts the cost and speed of data movement between on-prem and cloud solutions, enabling customers to control their spend and understand the time it takes to store and restore archived data in the cloud. Its policy engine tracks archival data for easy accessibility and provides direct access to public cloud storage tiers.

“IMT SoDA delivers a level of simplicity, insight and control that helps customers achieve an ultra-efficient and cost-effective archival solution,” said Brian Morsch, senior VP of worldwide sales, IMT. “With SoDA, customers gain actionable insight into the costs associated for each storage offering in the cloud and can archive content easily between tiers.“