Kioxia Officially Begins Operations

Kioxia Holdings Corporation, formerly Toshiba Memory Holdings Corporation, is officially operating under its new corporate identity, effective immediately.

“Kioxia’s official brand launch is an important step in both our evolution as an independent company and our commitment to lead the industry into the new era of memory,” said Stacy J. Smith, executive chairman, Kioxia. “The company will build on its history as a world leader in memory solutions to not only meet the memory demands of the future, but to also fulfill our mission to uplift the world with memory.“

With its official launch, Kioxia has unveiled its new corporate logo and brand identity.

The silver of the new logo will be the company’s official corporate color, meant to represent quality of its memory technology. In addition, the company will have communication colors including, light blue, magenta, light green, orange, yellow and light gray.

“Our full brand color palette of bright, vibrant colors represents Kioxia’s fun, future-driven culture, and passion for using memory to create new experiences and a colorful future for the world,” said Naohisa Sano, CMO, Kioxia. “Our new corporate logo and brand identity better reflect Kioxia’s mission and vision to uplift the world with memory, using technological innovation to create new value for society.“

To commemorate the new brand, the firm will launch its #FutureMemories brand campaign, a project designed to create experiences that embody its commitment to creating new value and changing the world by pursuing the potential of memory.

The first phase of the project will be TEZUKA2020, a tribute to manga artist, Osamu Tezuka. Using high-speed, large capacity flash memory and AI technology, the company will redraw the work of Tezuka – marking the first time his work will have been re-created in 30 years. Launching in February 2020, the TEZUKA2020 phase of Kioxia’s #FutureMemories initiative is one example of how the company is uplifting the world with memory.

The company’s new corporate logo and colors are live on Kioxia’s official websites, product labels and other channels. Consumer retail products, such as SSDs, SD cards and USB flash memory, will continue to be released under the Toshiba Memory brand name through 2019, and will be released under the Kioxia brand starting in 2020.

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July 19, 2019 | Press Release