Pure Storage Technology Alliance Partner Program

Pure Storage, Inc. launched its Technology Alliance Partner Program (TAP), a program for participating technology and solutions partners.

Customers require strategic, thoughtful integration and partnerships between vendors to address the challenges associated with modern business. The TAP Program allows Pure Storage to collaborate with alliance partners focused on priorities most critical to strategic decision makers – building a hybrid cloud, transitioning to fast, consolidated architectures, and deriving business value from AI and analytics. 

The TAP Program is intended to provide a structured framework for partner engagement, go-to-market, and solution development to ensure solutions for joint customers that adhere to Pure’s standards. Partners enjoy access to firm’s APIs and software development kits to drive strategic integration and enable better business results for shared customers. Partners will also have access to Pure hardware via a newly-developed on-site demo lab.

“Our alliance partners enable customers to achieve their goals faster and more effectively. With that in mind, we designed this program to make it easier for ecosystem partners to partner with Pure on joint initiatives and solutions,” said Katie Colbert, VP alliances, Pure. “The TAP Program represents a significant step forward in our technology alliance ecosystem. By investing resources into integrations with our partners, we can enable customers to quickly and confidently extend the value of their investments through an active network of integrated and validated solutions.“

Together with a diverse technology alliance partner ecosystem, Pure offers joint solutions that span private cloud, multi-cloud, analytics, AI, integrated systems and modern data protection.

Artificial Intelligence
AI represents the future of business. Longstanding enterprises and new start-ups alike will have to leverage AI in order to succeed. Pure has helped make AI more accessible for customers of all sizes and scope with its alliance partners. For example, AI-Ready Infrastructure (AIRI), a joint offering from NVIDIA and Pure, has served as the foundation for ongoing innovations aimed at helping customers leverage AI to get a headstart on the competition. 

“Together, NVIDIA and Pure are enabling enterprises to get a faster start on their AI journey,” said Charlie Boyle, GM of DGX systems, Nvidia Corp. “AIRI, the industry’s first AI-at-scale solution for enterprise, has helped organizations around the globe eliminate the complexities of infrastructure design, with faster, simplified deployment and manageability. We look forward to the continued partnership in building differentiated solutions for the enterprise through Pure’s Technology Alliance Partner program.“

Integrated Systems
One of Pure’s longest-standing partnerships is with Cisco Systems, Inc. Together, they have helped joint customers achieve better business results with converged infrastructure and collaborative joint solutions.

“Cisco is thrilled about the announcement of Pure’s TAP program,” said Nick Holden, VP of global and strategic partnerships, global partner organization, Cisco. “We have found that innovation works best when companies work together hand-in-hand which includes some of our key integrated solutions such as FlashStack, Intersight and MDS throughout the past couple of years. We look forward to continuing the partnership with Pure with even more innovation solutions through their new partner program.“