Longsys From China Acquires Lexar, Brand of Micron

Shenzhen Longsys Electronics Co., Ltd., in consumer flash storage, has acquired the Lexar trademark and branding rights from Micron Technology, Inc.

The Lexar brand has been recognized as a leading brand for performance, reliabile removable storage solutions for a variety of applications, such as the professional photography market. This acquisition provides assurance to existing Lexar customers that the solutions and support they have come to expect from Lexar branded products will continue to be available. Additionally, the market reach and product breadth provided by Longsys promises to expand the Lexar customer experience into new market segments and geographies.

“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues, and we will expand upon it to offer even more compelling solutions as the age of wireless and big-data impact the consumer storage markets.”

Longsys has been focused on flash storage for over 18 years and provides a portfolio of solutions. Its embedded storage brand Foresee is leading in the market in China and growing on a worldwide basis. The company develops complete solutions, including software and hardware, which is key to innovation and deploying flash technologies, such as 3D NAND. The company currently sells over 100 million flash-based products to the market on an annual basis. Lexar customers will benefit from the strategy and company culture of Longsys, including innovation, stability, quality control, localized and customized support and services, and a consumer storage focus.

Longsys envisions continued growth in the removable storage market, as many industry trends impact the consumer, including big data, wireless, and QoS. Virtual reality, 8K video, automotive infotainment, video surveillance and drones are examples of emerging applications expected to drive demand for performance, reliable removable storage.