Original Honey Baked Ham of Georgia Helped by HP

Hewlett-Packard Development Company, L.P.
announced that The
Original Honey Baked Ham Co. of Georgia, Inc. selected HP Converged
Storage to increase data center capacity and performance, enabling improvements
in the intelligent real-time decision making that is critical to meeting
seasonal business demands.

HoneyBaked sells glazed hams and specialty food in 300 US retail stores, where
transactions increase as much as 1,000 times surrounding holidays. The
company’s legacy infrastructure lacked the capacity and performance needed to
deliver real-time POS and inventory data imperative for
managing seasonal demand. Daily results were delayed up to 12 hours limiting
the ability to control production, inventory and sales, which jeopardized
profitability during the retailer’s most lucrative times of year.

Upgrading to HP 3PAR StoreServ Storage improved HoneyBaked’s decision-making
accuracy and speed by eliminating delays of mission-critical data, even during
peak sales times. Real-time visibility into sales and inventory data have
improved forecasting and fulfillment capabilities, enabling it to
more precisely meet customer demand.

Centralizing
data collection via 3PAR StoreServ Storage also improved productivity,
eliminating data center performance bottlenecks by distributing workloads
across system resources. The resulting tenfold increase in system performance
also has accelerated transaction processing, further improving customer
service.

"We couldn’t make it through another
holiday season experiencing mission-critical data delays caused by our legacy
infrastructure," said Kevin Madsen, senior infrastructure director,
HoneyBaked Ham. "HP
Converged Storage centralized and improved the reliability of our data while
eliminating performance delays to help stores maximize the customer experience
by offering the right product mix and availability."

HoneyBaked uses 3PAR Dynamic Optimization Software and 3PAR StoreServ
Storage to nondisruptively add and rebalance capacity and system resources to
handle changes in business demand on the fly without compromising performance.
This further enhances real-time visibility into inventory and sales
information, even during periods where transaction volume spikes dramatically.

To reduce ongoing investment costs, the retailer implemented 3PAR Thin
Provisioning Software, which improves storage efficiency and asset utilization.
Now HoneyBaked saves approximately 50% in storage capacity which minimizes
future hardware investments as the company scales its storage infrastructure.
This hardware reduction also lowers data center power and cooling costs.

"Retailers can’t afford to lose
customers or fail to capitalize on sales trends because IT issues are forcing
stores to make inventory and pricing decisions based on old data,"
said Chris Riley, VP, US storage, HP. "HP Converged Storage ensures that HoneyBaked Ham executives can
accurately inventory and price products based on real-time data to both
maximize sales and customer satisfaction."

HoneyBaked’s data center refresh also included multilayer HP 7500 Switch
Series, HP ProLiant DL360 Servers, HP Deployment Services and HP 24/7 support.

The retailer purchased HP Converged Infrastructure solutions through channel
partner VeriStor Systems, Inc., a multiple HP 3PAR StoreServ Storage Partner of the Year
award recipient specializing in virtual infrastructure and enterprise cloud
services and solutions. HP Technology Services installed and deployed
HoneyBaked’s new system in under five hours.