Company’s Profile: Data Robotics
The technology behind the hype
By Jean Jacques Maleval | February 9, 2011 at 3:14 pmCompany
Data Robotics, Inc. (formerly Trusted Data)
Headquarters and offices
Santa Clara, CA; sales office in Leicestershire, UK, and Minato-ku, Japan
Founded in
2004
Financial funding
$38 million
Financial figures
Revenues not available; profitable since 2Q10
Main executives with their background
- The founders are two Brits, Dr. Geoff Barrall and Julian Terry, who own the patents on Drobo technology. Terry continues in the company as chief architect.
- Tom Buiocchi, CEO: replaced Barrall as CEO in December 2009 after serving as executive in Residence at Mohr Davidow Ventures; prior to that, held executive-level roles at Brocade, most recently as VP of WW marketing, investor relations and sales operations; previously spent more than 20 years in a range of marketing and strategy management positions for companies including HP, IBM, Apex Systems, and Rhapsody (acquired by Brocade)
Number of employees
100
Price range of the products
$399 to $7,299 without HDDs
Distribution
Direct or indirect sales depending on the countries; no OEMs but distribution agreements with Apple, Dell and HP in USA; resold by CMS Peripherals, their first European distributor, Avnet in Europe and Ingram Micro in USA
≠ of systems sold
170,000
≠ of customers
150,000
Main customers
Google, Mercedes-Benz, NASA
Applications
Mainly primary storage, then backup
Competitors
Buffalo, Iomega, LaCie, Netgear, Qnap, etc.
Comments
Entirely manufactured in China, good-looking Drobo is the only disk
array with hot-swappable HDDs and where you can replace them with other
ones of any capacity. It means the system can evolve just by changing
any HDD by next-generation ones of higher capacity with an automatic
rebuilding process. On a standard RAID, you can eventually include rotating devices
of different capacities, but the capacity of the lower one will be apply
to all others. So, what's the secret behind Drobo technology named BeyondRAID by Data Robotics?
"RAID is dead", declared CEO Geoff Barrall when the first Drobo was
launched. But Drobo is RAID, and more than that, it's RAIDs, as it uses
different levels of disk array inside the machine. The company never
reveals precisely what kind of algorithms was included in the
controller. Here is what we got looking at the patents.
Here is just an example with a Drobo containing only three disks to simplify
the explanation, but it's the same idea with more of them. Suppose that you
have inserted in Drobo the following three hard disk drives: 500GB, 1TB and a 2TB
units (see diagram). The data are striped (like for RAID-5) on each first 500GB part of the
three disks, thus obtaining 2x500GB of user capacity, the other 500GB being filled for protection. Consequently, the first 500GB is
completely full. Remaining are raw capacities of 500GB on the 1TB drive, and 1.5TB
on the 2TB unit. This time RAID-1 or mirroring is used for the
next 500GB written as only two HDDs can be used for this protection.
And finally, on the 2TB device, 1TB remains available but cannot be
protected at all. This method explains why you can extract any HDD at
any time as all its data are protected on other ones to rebuild it.
But in this configuration containing 3.5TB of total raw capacity, you get at
the end (only) 2.5TB of user capacity including 1TB not protected, or
43% of the total capacity without risk, 71% if you are a risky guy. In
reality, it's a little less than that (40% and 67%) because Drobo needs
some space for its own management.
Our conclusion: Drobo is a nice idea but, at the end, the user capacity
is much lower than on conventional disk array in RAID-5. You can get
better ratio on Drobo if you integrate only HDDs with the same
capacity. For example, with three 1TB HDDs, the ratio is much better:
60% of data entirely protected. But if you want to expand, you need to
change all the drives to avoid to lose a higher percentage of capacity.
To get the exact figures of what you get, Data Robotics offers an
easy-to-use calculator
on its web site.
Recently, the company released new Drobos with the following starting prices: 8-bay File Sharing Storage for Business ($2,199 USD, €1,649), 8-bay SAN Storage for Business ($3,499 USD, €3,229) and 12-bay SAN Storage for Business ( €8,219, with redundant power supply, for
the first time as rackmount, available in 2Q11), also adding thin provisioning
and tiering.
What's missing? Drobo could evolve. In our opinion, Data Robotics has to:
- build a system not only with 3.5-inch but with 2.5-inch HDDs (not using a special 3.5-inch kit, as of today) to finalize a smaller system
- also offer SSDs (it's in the company's roadmap)
- add compression, de-dupe, redundant controller and replication
- propose a complete solution with a backup software