IceWEB Strategy for Second Half of 2012

This is a Press Release edited by StorageNewsletter.com on Wed, July 25th, 2012

From primarily R&D to sales and marketing

IceWEB, Inc. announced a strategic shift in focus from primarily R&D in the first half of 2012 to sales and marketing in the second half of the year.

2012 has yielded numerous major product development advancements. In line with his vision to evolve IceWEB into a challenger product company against a landscape of large, longstanding players, IceWEB's CEO John Signorello placed several initiatives in motion up until his untimely passing in late May.

These initiatives include:

Release of the IceSTORM OS - Feature-rich interface providing mid-market organizations with enterprise scale storage functionality at no additional cost.
IceWEB 7000 Product Release -- HA system for mission critical environments scales to 1.8PB and supports SATA, SAS and SSD drives for flexibility, performance and storage optimization.
Appointing Gaurang Mehta as IceWEB's CTO - 20+ year technology veteran bringing storage industry experience from LefHand Networks (acquired by HP), Promark Technology and more.
Microsoft Active Directory Integration - A searchable and dynamic native Active Directory integration on unified systems streamlines share rights management and authentication.
IceSTORM Version 2.7 Release - With one-click configuration of FC and FCoE storage provisioning within the IceSTORM interface, Bolstered security, increased data integrity and alerting, enhanced speed and performance with IP multipathing capabilities, and more than 50 minor enhancements.
Application for VMware Ready Certification on ESXi 5 - as a VMware TAP Elite partner, the company is committed to maintaining tight integration with VMware's latest market-leading virtualization technology, it is in the process of obtaining VMware Ready product certification on VMware ESXi 5.

These developments set the stage to implement its channel sales and marketing strategy in the second half of calendar year 2012.

Key components of strategy
to drive revenue include:

Channel Training - conducting technical training for qualified channel partners to transfer knowledge out into the field to address customers technical requirements on a larger scale.
Channel Engagement - team of inside sales representatives is developing qualified sales opportunities for key channel partners such as DataSpan, Emergent Systems Exchange and others.
Channel Expansion - recruiting new channel partners on a nationwide scale, leveraging its partnership with Promark Technology and its network of 7,000+ reseller partners.

"As a challenger brand with relatively limited resources in an established market, it's critical that IceWEB's technology is bullet-proof and highly differentiated," said Hal Compton, IceWEB's chairman and CEO. "John did a great job assembling the product building blocks and team to take IceWEB to the next level - from a product and sales perspective. Now that the product is where it needs to be in terms of technology, quality and leadership, we are in a solid position to execute the company's sales and marketing strategy. We feel that that the level of product focus we exerted in the first half of the year has put us in a strong position to pursue our sales strategy moving forward."

"The recent market adjustment of IceWEB's stock price bears no reflection to the company's position of strength and long term sustainability, growth, and success," Compton added. "The company is relentlessly focused on driving sales, growing revenue, and demonstrating undeniable corporate value to its shareholders. Any absence of news should be interpreted as nothing less than 'all hands on deck' to move sales forward and realize the potential this company has developed, and that our investors have justifiably come to expect."

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