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Digital Storage for Media and Entertainment Report

Revenue growth up 2.1X between 2018 and 2024, from $7.5 to $16 billion

The Digital Storage for Media and Entertainment Report (2019) report has been added to ResearchAndMarkets.com‘s offering.

This updated and expanded report is the fifthteenth annual comprehensive reference document on this topic. The report analyzes requirements and trends in WW storage for entertainment content acquisition, editing, archiving, and digital preservation, as well as digital cinema, broadcast, satellite, cable, network, Internet, and OTT as well as VOD distribution.

Capacity and performance trends as well as media projections are made for each of the various market segments. Industry storage capacity and revenue projections include DAS, cloud, real time as well as near-line network storage.

Key Points
• Creation, distribution and conversion of video content creates a huge demand driver for storage device and systems manufacturers
• As image resolution increases and as stereoscopic VR video becomes more common, storage requirements explode
• The development of 4K TV and other high-resolution venues in the home and in mobile devices will drive the demand for digital content (especially enabled by high HEVC (H.265) compression and even greater standards for compression to enable 8K and higher resolution and frame rate workflows.
• HDD areal density increases are slower but flash memory growth has increased and the price declined. This, plus the growth in higher resolution and higher frame rate content, is causing more applications to use flash memory
• Activity to create capture and display devices for 8K and 4K content is occurring with planned implementation in common media systems by the next decade
• Active archiving will drive increased use of HDD storage for archiving applications, supplementing tape for long term archives Optical storage developments for higher capacity write-once Blu-ray optical cartridges will create higher capacity discs and this may help slow the reduction in optical disc archiving
• Flash memory dominates cameras and is finding wider use in post production and content distribution systems
• From 2018 to 2024 entertainment and media digital storage TAM (without archiving and preservation) will increase by about 2.2X from $5 billion to $10.9 billion
• The growth in storage capacities will result in a total media and entertainment storage revenue growth of about 2.1X between 2018 and 2024 (from $7.5 billion to $16 billion)
• Overall annual storage capacity demand for non-archival applications is expected to increase over the period from 2018 to 2024 by 5.8X from 15.5EB to 90.5EB
• Between 2018 and 2024 the publisher expects about a 3.7X increase in the required digital storage capacity used in the entertainment industry and about a 4.2 X increase in storage capacity shipped per year (from 62.4EB to 264EB)
• In 2018 content distribution is estimate at 35% of total storage revenue followed by archiving and preservation at 33%, post-production at 26% and content acquisition at 6%.
• In 2024 the projected revenue distribution is 35% content distribution, 32 % archiving and preservation, 28% post production and 6% content acquisition
• By 2024 the publisher expects about 52% of archived content to be in near-line and object storage, up from 43% in 2018
• In 2018 estimate that 72.5% of the total storage media capacity shipped for all the digital entertainment content segments was in HDDs with digital tape at 21.1%, 3.5% optical discs and Flash at 2.9%
• By 2024 tape capacity shipment share has been reduced to 14.4%, HDDs shipped capacity is 75.1%, optical disc capacity is down to about 0.7% and flash capacity percentage is at 9.9%
• Media revenue is expected to increase about 1.9X from 2018 to 2024 ($1.9 billion to $3.6 billion).
• The single biggest application (by storage capacity) for digital storage in the next several years as well as one of the most challenging is the digital conversion of film, video tape and other analog formats and its long term digital preservation
• Over 174EB of new digital storage will be used for digital archiving and content conversion and preservation by 2024
• Storage in remote clouds is playing an important role in enabling collaborative workflows, content distribution and in archiving
• Overall cloud storage capacity for M&E is expected to grow about 12X between 2018 and 2024 (8.4EB to 105EB)
• Overall object storage capacity for M&E is expected to grow about 5.6 X between 2018 and 2024 (13.1EB to 73.0EB)
• Cloud storage revenue will be about $3.7 billion by 2024
• By the publisher’s estimates, professional media and entertainment storage capacity represents about 5.7% of total shipped storage capacity in 2018. Professional media and entertainment consumes about 17% of all tape capacity shipments, 8% of all HDD shipments and 2% of all Flash memory shipments in 2018. The publisher estimates that M&E raised about 11% of total storage revenue in 2018.
• Digital cinema conversion complete in most countries with movement to 4K video wide-spread
• Silver halide film is in serious decline and only used in some special projects.
• AXF and other new standards may help format obsolescence
• Several petabytes of storage can be required for a complete stereoscopic digital movie production at 4K resolution and there is some production work at 8K or higher
• By the next decade total video captured for a high end digital production could be hundreds of petabytes, approaching 1EB
• Movement to IP based workflows will reduce total costs for content management, including storage
• Non-linear editing requires high performance storage devices. Over the forecast period lower network storage costs and higher performing low cost storage networks will result in faster growth of network storage than direct attached and local storage
• ATA HDD arrays have become the dominant mode for readily retrievable fixed content storage, but flash memory is growing for this use as costs decline (NVMe using the PCIe bus will be dominate Flash interface)
• Magnetic tape will remain as an archival media although use in other applications is in decline, particularly content capture
• Flash memory is the clear majority storage media in professional video cameras with survey results showing about 67% utilization in the 2019 survey
• The continued need to storage for higher performance and high capacity workflows are driving strong storage growth in the projection periods – assuming no great negative economic trends

Companies Mentioned
• Aberdeen
• Academy of Motion Picture Arts
• Accusys
• Active Storage
• Adobe
• Adtec
• Aframe
• AIC
• Akitio
• Amazon
• Angelbird
• Anhsin Techonlogy
• Apace
• Apple
• Archiware
• Ardendo
• ARRI
• ASACA
• Aspera
• Atempo
• Atmos
• Atto
• Audodesk
• Avere Systems
• Avid Technologies
• Backblaze
• BCT Products
• BitCentral
• Black Magic
• BridgeStor
• Brignt Systems
• Broadbus
• Broadcom
• Buffalo
• CalDigit
• Canon
• CBS
• Chenbro
• Cintel
• Ciphertex
• Cisco
• Cloud Sigma
• Cloudian
• CloudMediaHub
• Codex
• Commandsoft
• Concurrent
• Ctera
• DataDirect Networks
• DDP
• Dell/EMC
• Deluxe
• Digital Rapids
• Disney
• Dolby
• Dream Works
• Drobo
• Dulce
• DVS Digital
• EBU
• EchoStreams
• EditShare
• EFilm
• Electric Pictures
• Elgato
• Eluvio
• ESPN
• ETC
• EVS
• Exascend
• EXelis
• Facilis
• Falconstor
• Fast Forward Video
• For-A
• Fox
• Fraunhofer Institute
• Fuji Film
• Fujitsu
• GB Labs
• Google
• GPL Techonolgies
• Grass Valley
• Harmonic
• Hedvig
• Hitachi Vantara
• Hollywood Vaults
• Huawei
• IBM
• IEEI TV
• Ikegami
• Imagine Communication
• IMT
• Infortrend
• Iron Mountain
• JMR
• KDDI
• Kingston
• LaCie
• LG
• LTO Consortium
• Marquis
• Masstech
• MBX Systems
• Mediacloud
• MediaDB
• MediaSilo
• Memnon
• Micron
• Microsoft
• Miranda
• Mozy
• NASCAR
• NBC
• NBC Universal
• NetApp
• Netgear
• Nexenta
• NexSan
• Nexto
• NHK
• NTT
• nVidia
• Object Storage
• One Stop Systems
• Open Drives
• Optical Vaults
• Oracle
• Overland Storage
• OWC
• Panasas
• Panasonic
• Paramount
• PBS
• Permivault
• Pixar
• Plastercity Digital Post
• Preservica
• Promax
• Promise Technology
• Qlogic
• Qnap
• Qualstar
• Quantum
• Qumulo
• RAIDIX
• Raidundant
• Red
• ReelData
• Rohde and Schwarz
• Rorke Data
• Ross Video
• Sagecloud
• Samsung
• SAN Solutions
• Sanbolic
• Scale Logic
• Scality
• Sciences
• SeaChange
• Seagate Technology
• Sharp
• SMPTE
• SNIA
• SNS
• Sonnet
• Sony
• Spectra Logic
• StorageDNA
• StorByte
• Storient
• Supermicro
• Symplivity
• Synology
• T3Media
• Technicolor
• Tegile
• Tiger Technology
• Toshiba
• Transcend
• Triti
• Turner Broadcast
• UCSD Super Computer Center
• Veritone
• Virage
• Virdent
• Warner Bros
• Western Digital
• XenData
• XOR
• Xstore
• Zadaro

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